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Home / Blog


How To Get a Level 10 Ash Blonde Hair & Get Rid of Yellow, Brassy & Golden.

The best ash blonde toners for blonde hair. Fight brassiness & achieve icy blonde, silver blonde, pearl and silver grey

Brassy Hair In Need of Lifting & Toning
Perfectly Lifted & Toned Hair

What Ratio of Bleach to Developer Should I Use? Which Developer Strength? Get Your Bleaching Right - the EASY way.

16 Most Frequently Asked Questions about Bleaching including: How long should I leave the bleach in the hair? Which Bleach Should I Use? How do I Mix & Apply? Roots First, or Ends First?

Dark Regrowth & Brassy Roots Need Lifting
Hair Bleach Applied on the Scalp Area - No Damage Because of Bond Protect

Should I Color Roots First or Last?

Hair Color Correction| Going Darker | Going Lighter

Dark Regrowth & Banding
Roots Lighter than Ends

How To Fix Hair that Turned Yellow or Orange after Bleaching

Learn How to Get Rid of Yellow & Brassy Hair with these SIMPLE Professional hacks - Color Theory Made Simple

Brassy Hair - Orange and Yellow on Left
Warm Brassy Hair

Hair Color Wheel - The Secrets to Color Neutralization & Tone Correction that All Stylists Need to Know!

Use Color Wheel Principles to Fix Red, Orange, Yellow & Brassy Hair. Your Tone Correction & Color Correction Problems Solved!

Hair Color Wheel & Color Wheel Toners
Toned Hair - No Yellow

How to Color Hair Professionally: 15 Steps You Need to Get Right

Best professional techniques to get a good color result: Which Developer to Use, How to Mix Color, How to Lift & Tone Hair, How to Use Bleach etc

Measure Color and Developer Quantities to Get the Right Mix
Be generous when applying color & Saturate well

The Definitive Guide to Covering Grey Hair

Outstanding Grey Hair Coverage |9 Proven Steps You Need to Follow

How The Hair Color Number System Works

Hair Color Levels and Reflects

How To Get 5 Levels of Lift & Lighten Roots Without Using Bleach

How to Lift Hair Color Without Bleach - Best High Lift Color for Dark Hair & Dark Roots

High Lift Color - No Bleach
Apply on Dark Regrowth Area & Lift

13 Best Hair Toners for Blonde Hair and How Exactly To Use Them

Your guide on the best hair toners & how to use hair toners for every hair color.

Pre-Lift to Level 10
Intense Pearl Blonde Toner

9 Stunning Grey Hair Looks You Can Achieve Today

Ash Grey Hair, Silver Grey, Blue Grey - We Cover All the Grey Looks in this Blog - And Explain Exactly How You Can Achieve Them.

Pearl Blonde 10V

What Happens If You Put Too Much Developer Into Your Dye?

Everything You Ever Wanted to Know About Developers and Color - The Definitive Guide

Choosing the Correct Developer to Color Mix is Important for the Hair Color Result
Correct Mix Ratios Lead to Vibrant Color Results