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Perfectly Lightened Hair - No Bleach

How To Get 5 Levels of Lift & Lighten Roots WIthout Bleach


Do you have a dark regrowth that you are trying to lift - WITHOUT Bleach? 

Dark Roots in need of lifting

Level 6 Regrowth

Regrowth of Level 6

Level 5 Regrowth

  • If you are looking to  lift a client's dark roots and you don't want to use bleach, we have a solution for you.
  • It's the Ugly Duckling High Lift Series
  • But it doesn't mean that you can't be a lazy colorist.
  • You can't just dump it all over and expect the whole thing to work. 
  • You will need to first target the dark area and lift that. 
  • Then after you will need to extend to the lengths in order to obtain a consistent, equal blonde result.
  • It is also a good idea to use purple shampoo or mask afterward to do an extra toning.
  • Let us show you how!

First, Choose Your High Lift Ugly Duckling Color.

Second, Choose Your Developer & Apply to the Regrowth Area Only.

  • If your roots is as dark as in the picture above (level 5-6) you will need 30 Vol Developer to get the required lift.
  • The mix ratios for high lift colors is 1 part color to 2 parts developer.
  • Apply the mix first on the dark regrowth part only.
  • You can apply foils on this area just as you would for bleach - it keeps the heat in and allows the hair to process faster & higher.
  • We did that in the picture you see right at the top of the page.
  • Wait 20 - 30 minutes or until the hair has lifted all the way up to the lengths.

Mix Your High Lift Color with 30 Vol Developer, 1:2 Ratio. 30 minutes development time.

Apply to Root Area First to Lift It.

Apply To Root Area - 100.11

Third, Make a Fresh Mix (20 Vol Developer Only) & Extend to the Lengths for the last 5-10 minutes.

  • Make a fresh mix when there is about 10-15 minutes of development time left.
  • 20 Vol will be enough for this mix if your ends are pretty light.
  • Process and rinse.

Fourth, Massage in Purple Shampoo and/or Purple Mask 

  • Generally speaking, even after following the steps above you may find that there is some residual unevenness when you rinse.
  • This is where Brilliant Blonde Purple Shampoo and Mask comes in.
  • It's got intense purple pigments which can take out any remaining yellow & get your hair to a pristine while blonde - all over.

Final Result Below Shows:

  • Double Application of an Ugly Duckling High Lift Color
  • 10 minutes massage with Brilliant Blonde Purple Shampoo
  • No Bleach!

Final Result

The Final result. Consistent Deep Ash Blonde Result.

Color Tutorial by Elona Taki.


In the video tutorial , Elona lifts dark roots and then tones the ends without using bleach.


About the author

Sally has been a hair colorist and trainer for many years in both the US & Europe. She currently does hair color training for Ugly Duckling. She also helps develop new & awesome products for the brand.