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Home / Purple based blonde / Extra Light Platinum Blonde 10.20
Key features
Icy white-blonde platinum result
Use on level 10 hair
Purple-based toning pigments get rid of yellowness in hair
Violet (purple) pigment neutralizes yellow pigments while blonde base lifts the hair color level by 1 tone
Enriched with Argan Oil for ultra-conditioning
Paraben free
Step 1
Pre-lighten the hair to level 9/10 first. The better the hair is pre-lightened, the closer the result gets to an icy white blonde.
Step 2
Mix 1:1 with developer in a plastic mixing bowl: 20 Vol for 1-2 levels of lift, 30 Vol for 2-3 levels.
Step 3
Apply to the parts that need coloring the most first. Then extend to the rest of the hair, making sure that the hair is well saturated.
Step 4
Rinse and towel dry after 30 to 40 minutes.
Extra Light Platinum Blonde 10.20
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Extra Light Platinum Blonde 10.20
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Extra Light Platinum Blonde 10.20
Hair by Ashley Betancourt
Extra Light Platinum Blonde 10.20
Hair by Elona Taki
Extra Light Platinum Blonde 10.20
Hair by Elona Taki
Extra Light Platinum Blonde 10.20
Hair by Elona Taki
Extra Light Platinum Blonde 10.20
Hair by Elona Taki

Ugly Duckling Extra Light Platinum Blonde 10.20 is a permanent cream color with a violet base. It cancels yellow for a clean platinum blonde result. 3.5 oz (100 g).

Purple-based toning pigments get rid of yellowness in hair, while the blonde base lifts the hair color level by 1 tone. Argan Oil gives ultra-conditioning.

Use it on level 10 hair. It is a permanent cream color, and its violet base also lets it work like a toner, cancelling yellow on hair pre-lightened to level 9/10. Pre-lighten to level 9/10 first; the better the hair is pre-lightened, the closer the result gets to an icy white blonde.

Mix 1:1 with developer in a plastic mixing bowl: 20 Vol for 1–2 levels of lift, 30 Vol for 2–3 levels. Development time is 30 to 40 minutes.

The result is an icy white platinum blonde. For professional use.

Extra large professional 3.5 oz (100 g) tube. Paraben-free.

Pairs well with
Intense Violet Blonde 7.22 Intense Violet Blonde 7.22 Color Cream · 3.5 oz $19.00
Reviews
5 ★ ★ ★ ★ ★ 6 reviews 100% would buy again
5 ★ 6
4 ★ 0
3 ★ 0
2 ★ 0
1 ★ 0
★ ★ ★ ★ ★ 07/16/2025
Perfect Toner!
’ve been up keeping my platinum hair at home for years and this is by far the best toner ever. I’ve used 10.2 the last 3 times and I’m in love with the results as well as how long it lasts. I’ve tried 10.1 and it’s beautiful but I prefer a more bright white platinum. 10.2 never disappoints and can be easily maintained with purple shampoo. Everyone always compliments my hair and I always recommend this toner!
Kate Verified buyer
★ ★ ★ ★ ★ 08/30/2024
Perfect toner!
I’ve been up keeping my platinum hair at home for years and this is by far the best toner ever. I’ve used 10.2 the last 3 times and I’m in love with the results as well as how long it lasts. I’ve tried 10.1 and it’s beautiful but I prefer a more bright white platinum. 10.2 never disappoints and can be easily maintained with purple shampoo. Everyone always compliments my hair and I always recommend this toner!
Kate Verified buyer
★ ★ ★ ★ ★ 12/19/2023
Perfect toner!
I’ve been up keeping my platinum hair at home for years and this is by far the best toner ever. I’ve used 10.2 the last 3 times and I’m in love with the results as well as how long it lasts. I’ve tried 10.1 and it’s beautiful but I prefer a more bright white platinum. 10.2 never disappoints and can be easily maintained with purple shampoo. Everyone always compliments my hair and I always recommend this toner!
Kate Verified buyer
★ ★ ★ ★ ★ 12/19/2023
By far the best toner ever
I’ve been up keeping my platinum hair at home for years and this is by far the best toner ever. I’ve used 10.2 the last 3 times and I’m in love with the results as well as how long it lasts. I’ve tried 10.1 and it’s beautiful but I prefer a more bright white platinum. 10.2 never disappoints and can be easily maintained with purple shampoo. Everyone always compliments my hair and I always recommend this toner!
Kate Verified buyer