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Home / About us

About us

ONE SIMPLE QUESTION

Ugly Duckling started with one simple question: why can't a professional color line be gentle on the hair?

We wanted to give hair professionals a new way of coloring that would give softness and shine as well as color vibrancy.

THE ANSWER

Thanks to Argan Oil, Ugly Duckling gives outstanding color results and great hair condition at the same time. Hair which is actually smoother, plumper and softer after coloring compared to before.

INNOVATIONS

In addition to Argan oil, we are really proud of the innovations that we have packed into our hair color. Here are some of them:

- Our ashes are ashier than most color lines. So less brassiness.

- Our toners deliver the most stunning white blonde and silver blonde results.

- Our greys, our fashion colors and our high lifts give uniquely vivid color results.

- No staining, no bleeding.

- Consistent creamy quality 

- Less than 3% ammonia for very very gentle coloring.

- Paraben free, Gluten free & animal cruelty free.

OUR OBSERVATION

Women are more demanding about the hair color that they want, and we as colorists need to be able to make them happy. 

OUR VISION STATEMENT

The boundaries for a passionate colorist are virtually limitless today.

OUR MISSION STATEMENT

Help talented colorists produce new, stunning looks.