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Home / Blog


How To Get a Level 10 Ash Blonde Hair & Get Rid of Yellow, Brassy & Golden.

The best ash blonde toners for blonde hair. Fight brassiness & achieve icy blonde, silver blonde, pearl and silver grey

Brassy Hair In Need of Lifting & Toning
Perfectly Lifted & Toned Hair

What Ratio of Bleach to Developer Should I Use? Which Developer Strength? Get Your Bleaching Right - the EASY way.

16 Most Frequently Asked Questions about Bleaching including: How long should I leave the bleach in the hair? Which Bleach Should I Use? How do I Mix & Apply? Roots First, or Ends First?

Dark Regrowth & Brassy Roots Need Lifting
Hair Bleach Applied on the Scalp Area - No Damage Because of Bond Protect

Should I Color Roots First or Last?

Hair Color Correction| Going Darker | Going Lighter

Dark Regrowth & Banding
Roots Lighter than Ends

Hair Color Wheel - The Secrets to Color Neutralization & Tone Correction that All Stylists Need to Know!

Use Color Wheel Principles to Fix Red, Orange, Yellow & Brassy Hair. Your Tone Correction & Color Correction Problems Solved!

Hair Color Wheel & Color Wheel Toners
Toned Hair - No Yellow

How To Fix Hair that Turned Yellow or Orange after Bleaching

Learn How to Get Rid of Yellow & Brassy Hair with these SIMPLE Professional hacks - Color Theory Made Simple

Brassy Hair - Orange and Yellow on Left
Warm Brassy Hair

How to Color Hair Professionally: A Step-by-Step Guide for Stylists

Which Developer to Use, How to Mix Color, How to Lift & Tone Hair, Professional Hair Colors & How to Use Them

Measure Color and Developer Quantities to Get the Right Mix
Be generous when applying color & Saturate well

The Definitive Guide to Covering Grey Hair

Outstanding Grey Hair Coverage |9 Proven Steps You Need to Follow

Argan Oil And Hair Color - The Ultimate Guide for Hair Professionals

Treatment Hair Color with Argan Oil

Permanent, demi-permanent hair, semi-permanent color - What's the difference?

The difference between permanent and demi-permanent hair color explained

Permanent Color

How To Get 5 Levels of Lift & Lighten Roots Without Using Bleach

How to Lift Hair Color Without Bleach - Best High Lift Color for Dark Hair & Dark Roots

High Lift Color - No Bleach
Apply on Dark Regrowth Area & Lift

13 Best Hair Toners for Blonde Hair and How Exactly To Use Them

Your guide on the best hair toners & how to use hair toners for every hair color.

Pre-Lift to Level 10
Intense Pearl Blonde Toner

How to Bleach Your Roots - A Step by Step Guide

Step by Step Guide to Bleaching Roots