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How To Use Hair Toners & Get Your Hair to Platinum Blonde - In Only 15 minutes!

Brassy Haur


After Toning


1. What Are Hair Toners?

  • Hair Toners are products that help you get ulta white ash blonde hair such as you see in the picture above.
  • You should normally apply them on bleached hair for best results.
  • Hair toners are made to neutralize yellow tones on bleached hair.
  • They generally contain purple and blue pigments which act to neutralize yellow and brassy hair.

 2. Which toner should I use? 

  • We do recommend Ugly Duckling toners.
  • Without a doubt they are the most fast acting toners in the market.
  • They contain very intense purple and blue pigments which typically work in no more than 10 minutes.

3. What is the Difference Between Your Intense Toners and Your No-Lift Toners?

  • Ugly Duckling has 2 types of toners: Intense Toners and No-lift toners.
  • If this is a first time toning and your hair is pretty brassy, we recommend the Intense Toners as they contain extra boost which releases yellow from your brassy hair.
  • Our intense toners are given below. Choose intense pearl or intense silver depending on your reflect preference:

Intense Silver Blonde Toner 100.20 

Intense Silver Blonde 100.20

Intense Pearl Blonde Toner 100.21

Intense Pearl Blonde Toner 100.21

  • If this is a repeat applications with an Ugly Duckling toner, or you are pretty confident that your hair has been really really well lightened to a level 10, use our no-lift toners.
  • Also if you have highlights and also dark lowlights which you don't want to touch, then you need to use no-lift toners so that you can tone your highlighted areas only.
  • Our no-lift toners are given below. Choose pearl or silver depending on your reflect preference:

Silver Blonde Toner

Silver Blonde Toner

Pearl Blonde Toner

Pearl Blonde Toner

4. OK I have brassy hair and I need to use your toners. What do I do?

Hair Color LevelsHair Color Levels


  • The first step is to check your hair level using the pictures above. If your hair is anything other than level 9 or level 10, you will need to use lightener first.
  • We recommend Brilliant Blonde lightener, it is safe and fast acting and will get your hair up to level 9/10 which is where it needs to be.
  • Mix your lightener with 20 Vol if you are lifting 1-3 tones, and with 30 Vol if you are lifting 3 tones and more.
  • Use 1 part lightener to 2 parts developer. Your mix needs to be fairly runny and wet, otherwise it won't saturate the hair well.
  • Apply quickly on all sections of the hair which are not level 9. 
  • Apply on lengths first and regrowth area last. Apply near the scalp area the very last. 
  • After application with a brush, do a second application. Try and get as much product onto the hair as possible.
  • Watch hair as it lifts and rinse only when it gets to at least level 9 or level 10.
  • When the roots get to the right color you need to wash off whatever the color on the lengths - otherwise you may get "hot roots".


Now you are ready to apply toner. Follow the steps below:

  • Towel dry the wet hair. You can apply toner on wet hair without blow drying it. Just make sure there is no excess moisture. 
  • Mix 1 part of your chosen Ugly Duckling toner with 2 parts 10 or 20 Vol developer.
  • Only use 10 Vol developer if you have successfully lifted hair to a level 10.
  • Otherwise use 20 Vol, you will get better release of yellow pigments and better toning that way.
  • Section the hair starting from the back, using fine sections and apply quickly because the toner works fast and you want to give your whole head an even processing time.
  • Leave out the last inch nearest the roots when you apply, and return to this section at the end (hair processes faster on the root area).
  • As you apply, you will see the hair turn grey with a purple hue. This is normal, this shows that the toner is doing its job of neutralizing yellow and brassiness. 
  • Normally 10-15 minutes is enough. Once again, remember to watch the roots in particular carefully.


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How To Apply Duckling Toner


  • Rinse hair with Purple Shampoo, massaging thoroughly for 5 minutes as you do.
  • Then apply Purple Mask.
  • Leave the mask in the hair for 10 minutes.
  • Ugly Duckling's Purple Shampoo and Mask contain very intense pigments.
  • These will neutralize any remaining yellow and take your hair to ultra white blonde.
  • They are also low pH and will help to close the hair cuticle after the lightening and toning process.


Final Result After Toning

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