We make
blonde easy

hi there! Just wanted to tell you all that this stuff is amazing! I've been trying products after product and nothing works like this. I purchased the 20 developer and powder bleach. Not only did it do a great job. It left my hair soft and strong. I also purchased two different toners based on your recommendation and fantastic instructions in the tutorials.

10/10 for color quality and price. You get way more than if you just buy the $7-$8 wella toner at Sally's (not knocking the product but they are no Ugly Duckling). The toners are SUPER STRONG, you have to work FAST, but don't panic and miss strands. Definitely found a new brand I'm sticking with.

I have naturally ashy dark blonde hair (highlighted), about 15% grey. I started dying my roots to cover the grey 7-8 years ago and have been annoyed that every dye I've tried pulls orange. This is literally the ONLY one I have found that counters the orange and gives me the dark blonde shade closest to my roots. This product Dark Cold Ash Blonde 6.1b is seriously a holy grail product for me.

I stripped 10 years worth of level 4 brown dye out of my hair and it was literally pumpkin orange and around a level 7, a level 8 on top and a 6 on the ends. So I ordered this (6.1B) along with the ash blue additive after doing the color consultation on Ugly Ducklings website. This stuff is great. It left such a pretty neutral brown. This stuff is just vastly superior.