I followed the directions mixed 1 : 2 ratio and I have no complaints. My hair did not feel like straw either. Then come the toner which smelled nice and holy cow did it leave my hair feeling soft. I didn’t have this kind of results in a salon. I am hooked and I was on the fence but when my hair dresser retired I thought ok let’s give ugly ducking a try. I am so glad I found you.

I absolutely love the products I’ve purchased from ugly duckling colours Los Angeles... and the videos that are available on the website have certainly been very helpful ‼️.. I will definitely be buying more products in the near future.

I have been using their product for many years now and I have to say this is the only product / brand that I can trust with to get the result I wanted, silver hair from black hair with no yellows. Don't just take my word for it, you can ask my only hair dresser for 8 years. And ordering is very easy, I received my order quick. If I could give more than 5 stars, I would.

This is my second time buying Ugly Duckling. After having dark brown hair all summer I went back to my bleached ash blonde look. After looking up alternatives to what I usually buy, I found this brand, and was very happy with how quickly my hair toned from the light yellow bleach color to pearl blonde. My hair is past shoulder length, and it was toned before I got to the front of my head. I'm definitely going to recommend these products on my upcoming video.

I’m 70. New decade. Looking for a look, I saw Ugly Duckling & thought what a weird name. Still looking & couldn’t forget Ugly Duckling ! I wanted to try toner! 10, 20, 30 developer; I didn’t know developer was peroxide! I read many Q & A’s on Quora about bleaching & it is really hard to be a blonde! I couldn’t stop toning! It was fun!
I went from Pearl toner to Intense Silver & now to permanent color Silver Gray & I love them all. I love the way my hair feels & looks.

The speed of delivery and the courtesy and speed and ease of ordering

I usually buy my toners from Sally's but they were out of stock on my particular shade so I went online and found by raving reviews, Uglyduckling toners. Not only did they have a much larger selection of shades to choose from, they are comparably priced for the quality of the product and in larger volume per tube than my usual toners which actually makes them cheaper. I usually buy 2 2.5 oz tubes and bought 2 of the uglyduckling toners, I only used 1 with a 1:1 ratio and had left over in the bottle. I have mid length thick hair. So I was very pleased now I have a 2nd tube for my next toning. Highly recommend.

I have had blonde hair for many years and yes I pull brassy but have always been able to tone it. The past couple of years I have been on meds that make my hair pull brassy orange. That's when I searched around and found this toner. The results are amazing I have to say. Got all the orange out, I mean ALL the orange...I mean no other toner that I have used even came close.