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Home / High Lift / High Lift Ash Blonde 100.10
Key features
Lifts by up to 5 levels on dark uncolored hair using 30 Vol developer
Obtain highlights on dark hair without bleach
Contains ash pigments to tone the hair away from gold and lift at the same time
Enriched with Argan Oil for ultra-conditioning
Paraben free
Step 1
Mix with 30 Vol developer using a 1:2 ratio: 1 part color to 2 parts developer.
Step 2
Apply everywhere, making sure that the hair is well saturated.
Step 3
Apply to the parts that need lifting the most first. Then extend to the rest of the hair.
Step 4
Rinse and towel dry after 50 to 60 minutes.
Pro tip
When painting highlights or balayage, keep the mix fairly wet for easy application, but not so wet that it drips off the brush. Foil and gentle heat help enhance the lift.
How to lift roots without bleach
Hair by Elona Taki

Ugly Duckling High Lift Ash Blonde 100.10 is a high lift permanent color. It lifts and tones in one step for a brighter, cooler ash blonde without bleach. 3.5 oz (100 g).

It lifts by up to 5 levels on dark uncolored hair using 30 Vol developer. Ash pigments tone the hair away from gold while it lifts. Argan Oil gives ultra-conditioning.

Use it for highlights and balayage on medium blonde and dark hair, without bleach. It can also be used on lighter hair for full head coloring.

Mix 1 part color to 2 parts 30 Vol developer. Apply to the parts that need lifting the most first, then extend to the rest of the hair, making sure it is well saturated. Development time is 50 to 60 minutes. Rinse and towel dry.

The result is a brighter, cooler ash blonde. For professional use.

Extra large professional 3.5 oz (100 g) tube. Paraben-free.

Pairs well with
High Lift Deep Ash Blonde 100.11 High Lift Deep Ash Blonde 100.11 High Lift Color · 3.5 oz $19.00
Reviews
5 ★ ★ ★ ★ ★ 4 reviews 100% would buy again
5 ★ 4
4 ★ 0
3 ★ 0
2 ★ 0
1 ★ 0
★ ★ ★ ★ ★ 03/30/2026
Wow! Love it!!!
First time using this product line and I am blown away with results. I used high lift light blonde 100 .10 for my regrowth with my level 10 blonde. Mixed whole tube with 40 volume. Set timer for 40 minutes. It was processed by 30 minutes! Results were even. Blending perfect with my existing blonde. Not brassy. Just a nice beach blonde overall color. I did use their purple shampoo on my length when rinsing out the product and finished with TIGI hair goddess conditioner and TIGI Copyright Keratin Booster serum. I will keep using this product! Fantastic results.
Mary Verified buyer
★ ★ ★ ★ ★ 05/27/2025
110 - Very nice beautiful tone
Very nice product beautiful tone tone EDC application does not fade fast.
Ludmila Verified buyer
★ ★ ★ ★ ★ 04/10/2025
The perfect toning product
I’ve been using ugly duckling to tone my hair for 5 years now. My hair is naturally a medium brown, first I bleach my roots then use the 100.1 toner to get the yellow out, which then turns it platinum (ash) blonde. It’s permanent, unlike what the salons use. When done correctly you get the exact shade described. Love love love this product
Samura S. Verified buyer
★ ★ ★ ★ ★ 08/31/2024
The perfect toning product
I’ve been using ugly duckling to tone my hair for 5 years now. My hair is naturally a medium brown, first I bleach my roots then use the 100.1 toner to get the yellow out, which then turns it platinum (ash) blonde. It’s permanent, unlike what the salons use. When done correctly you get the exact shade described. Love love love this product
Samura S. Verified buyer