Got my hair the WHITEST EVER! How come all toners fail apart from this one???? Wella, Redken, Sallys you name it, none of them even come close. Finally got rid of the yellow in my hair.

The only toner that gets my hair this white!

After a bleaching, this product gets my hair to platinum

Fast shipping, love this product

Toner is awesome..exactly what I needed

so i did a mix of this toner and the intense silver and wow! its so beautiful my hair is so light

This toner takes out the yellow and doesn't leave my hair purple. I am a customer for life! Keep making this toner, Ugly Duckling!!!

fast acting long lasting - elimination of yellows

Perfect toner. The best!

Awesome product the best toner I have ever used. The lift it produces is amazing! Gets rid of yellow, too. Would definitely buy again.

I use the 'intense pearl blonde toner' along with just a smidge of 'ash blue additive' to give a splash in the front (after pre-lightening that area). blends so nicely with the gray strands coming in all over the rest of my hair

Really powerful & effective toner.

Best ever lifting toner

Never had a toner like this. It lifts the yellow out really well and tones the hair really white. Very happy with this toner.

Great toner

Best toner I have found so far. Beats anything on Sally or Wella T14 even. It's pricier but its better. The tube is huge so you get 2 applications out of it if you have medium hair like me.

Amazing toner, I get excellent results with it. Always keep this in my salon.

Was really irritated with how yellow my hair was. This toner is exactly what they say. It's fast acting, really strong and it gets rid of yellow.

Great product. Got a good result. Very strong but otherwise good!

I get a vibrant "white" silvery, creamy blonde and not a than a flat, grey ash. I always buy this toner. This and the premium developer with Bond Protect which is the best developer I have ever used.

Love Ugly Duckling products. After being really unhappy with the toner that my stylist used on me I got searching the internet and found them. I bought the their toner premium developer and the purple mask. Came out exactly as I wanted. They're more expensive then Sally and Wella, but IMO it's worth it. The packaging size is fairly large so I had enough for 2 applications.

Came quickly. Product toned my hair well.

Ugly Duckling toners are the best. No other toner gets rid of yellow like this. Would absolutely recommend to any stylist who's serious about getting good results toning WHICH THE CLIENT IS HAPPY WITH!!

I really like this toner & would not use any other. It's got this amazing lifting power, lifts all the yellow right out of the hair. Amazing. Never seen any toner like this.

If you want no yellow or orange tones white platinum blonde buy this toner.

Amazing toner and does the job , no patchy hair, all one color and even . Leaves hair very smooth and soft . Will always buy !

A little more grey than I expected but good quality product. Very strong smell! I had to step out of the area a few times to get fresh air. Work quickly when applying to ensure complete coverage.

One application for root touch up did the job! I'm never going back to Wella. It did sting for a little while but I just bleached my roots twice so it's ok. I'm just glad it got rid of the yellow stage and blended perfectly with my blonde hair. Truly recommend this

I purchased this product in order to get a way from semi permanent hair color such as manic panic. But the results of this hair dye left my hair with nothing but a brown and very light Hugh of violet. Hair was treated prior to using this product. I processed my hair with bleach on the area I wanted the violet color. Unfortunately the results were double and not what was advertised. I will be using the manic panic semi permanent hair dye from now on to achieve the desired purple effect.

exactly what i wanted for a white/silver blonde!

This product finally gave me the pearl white color I had been searching for. My hairdresser has been in awe of the color she got on my brassy hair!

Product is great shipping time & rate is ridiculous

Bleached my hair 3 weeks ago. Went from a dyed dark brown over old highlights. My hair turned orange yellow ofcouse. I used a toner that wasn't the right level to cover it. Ended up having orange/yellow hair for three weeks while I waited for my hair to recover enough to hit it with the bleach for a second time. Bleached it a second time and managed to get some more orange out. The ends were still very brassy. Decided beforehand I wasn't going to bleach my hair for a third time so I gave this new toner a go. I used Intense Pearl Blonde Toner 100.21. I suspected since my hair was still a 9/10 it wouldn't get all the orange out. (The images tagged "Before" are after the second bleaching) I was wrong. It did the trick. No more orange/yellow hair. I left it on for thirty minutes with 20 vol. The cream toner didn't turn purple. It actually turned sorta gray which was worrisome. However, once I rinsed it off my hair everything was all good. White blonde hair. It wasn't as pure a white as their website videos but that's to be expected since this was a level 10 toner. Please forgive the stringy/greaseyness of my hair. These images were taken pretty much directly after toning it. My hair was still damp and absolutely covered in Olaplex #6 to repair damage. Anyways, point being. Great results for my fine thickness hair. I put in multiple images so you could see the whole process. I will say I did use a dye remover twice before the first bleaching so I started at a medium brown.

Finally I could change my black hair with a bleach that keep my hair in good shape. I used the mask and it was the difference in the process. Loveee it!

Good product, works very well.

Absolutely love it east and beautiful

I was afraid this color won't cover the pepper hair, but it did. I am now a super light blonde (no platinum white was achieved if that's what you are looking for) I used 1 part color to 2 parts 20vol.

do my own hair at home, and was tired of the same old toners (Wella T18, anyone?) I was cruising the internet one night for something a bit different, and boy this is it! The toner is a perfect, pearly blonde and I will repurchase. There is enough in the tube to do two toner sessions!

do my own hair at home, and was tired of the same old toners (Wella T18, anyone?) I was cruising the internet one night for something a bit different, and boy this is it! The toner is a perfect, pearly blonde and I will repurchase. There is enough in the tube to do two toner sessions!

This toner lifts and tones beautifully

I’ve been using ugly duckling to tone my hair for 5 years now. My hair is naturally a medium brown, first I bleach my roots then use the 100.1 toner to get the yellow out, which then turns it platinum (ash) blonde. It’s permanent, unlike what the salons use. When done correctly you get the exact shade described. Love love love this product.

Ugly Duckling Pearl Toners! … not only lasts a lot longer, it also gives me the perfect bright white.

My toner icy white by ion was great but for some reason it wasn’t toning my yellow.. it would tone less aggressively.. used 20v on my roots and 10v on the rest to even out the new toner and wow I am so so happy.. I’m a officially a platinum cool toned blonde with zero yellow!! Highly recommend

I had tried for months to achieve the platinum blonde bombshell hair of my dreams, only to end up with damaged, rough lengths with crispy purple ends! Until I came across Ugly Duckling Color's offer of a free tube. I tried the intense pearl toner. My hair is now soft, silky and looks like-you guessed it-a pearl! After such outstanding success, I bought the bond protect shampoo and masque to care for my Jean Harlowesque locks, and I'm not disappointed. Thank you for making these amazing products! I'm on my third order, and I'm a customer for life! I tell everyone who asks about the products. Thank you!

I am African American hoping this would be the answer for me my hair was an ash blonde when I started . I want my hair this color or white …delivery was quick …

Your products work well with my hair, gentle and long lasting. The problem I have is the cost of shipping ($9 or more), And
I don't get next day or the day after, not 4-5 days not acceptable.

Best toner for platinum blonde

As someone who is not a licensed professional this product was amazing. I am growing out my grey hair, since it no longer will hold any dye. I went professionally to have my hair bleached and toned. Once that toner came out I wanted to tey on my own aince my hair is super short. I researched, found this color and went for it. The color is beautiful and blends a lot better with my natural grey. Highly recommend.

This toner lifts and tones beautifully

As a wig hobbyist, I'm always trying out new formulas/toners for achieving the colors I want. This one is the best for cool, high-level toners, no questions asked. There is SO much product in the tube so it's well worth the price. This will turn a standard yellow-blonde 16x3 lacefront WHITE. Be advised though, I mixed it with a few different 20 developer formulas and different developers will vary in resulting tone. The Clairol Pure White 20 developer I think worked the best. But it moves FAST, so watch it carefully because it can overtone. White toning is typically not beginner friendly, so be sure to do your research before diving in. Anyway, love the product and I’ll never buy another brand of toner again!

Got the best toning result of my life ever. Did what they told me to do, bleached with their Bond Protect Bleach until the hair was white, then POW. This result!!!

I was skeptical but ended up very satisfied with my results. It covered up the yellow from my bleaching and didn’t burn my hair at all. I would highly recommend this product to anyone. I plan on using more products from ugly duckling.

I was really skeptical of using this at first, I bought the Pearl Blonde Toner 100.21 and Silver Blonde Toner 10.21, Brilliant Blondexx Lightener with Bond Protect, 20 developer and 30 developer. I'm a medium blonde root, used 30 developer and the Blondexx Lightener for 30 min - I rinsed a little bit too soon, was still pretty brassy. I messed up and used half Pearl Blonde half Silver blonde to 1 part 20 oz Developer. Still a little brassy. I contacted support for advice, they told me to do 20 developer with the Lightener to get it lighter blonde, then do the toner. This is when I realized I messed up and that I didn't use 2 part developer for the toner to 1 part creme. I did this and re-did the process of 2 part developer to a mix of Pearl and Silver toner and it came out absolutely amazing! Icy blonde and beautiful!

Love your 100v toner. I have ash blonde
hair that gets very brassy. This toner is
excellent at keeping it a beautiful ash.
I also use it on my tape in extensions.

I do my own hair at home, and was tired of the same old toners (Wella T18, anyone?) I was cruising the internet one night for something a bit different, and boy this is it! The toner is a perfect, pearly blonde and I will repurchase. There is enough in the tube to do two toner sessions!

I’m 70. New decade. Looking for a look, I saw Ugly Duckling & thought what a weird name. Still looking & couldn’t forget Ugly Duckling ! I wanted to try toner! 10, 20, 30 developer; I didn’t know developer was peroxide! I read many Q & A’s on Quora about bleaching & it is really hard to be a blonde! I couldn’t stop toning! It was fun

Very nice toner,

This toner is awesome. The bleach is the better I've ever used too!!!

This toner is perfect for removing brassy hair color.

Beautiful
I absolutely LOVE this lifting toner. Of all I have used in (many) years, I can honestly say this is the best and my favorite.

Love your 100v toner. I have ash blonde
hair that gets very brassy. This toner is
excellent at keeping it a beautiful ash.
I also use it on my tape in extensions.

I had tried for months to achieve the platinum blonde bombshell hair of my dreams, only to end up with damaged, rough lengths with crispy purple ends! Until I came across Ugly Duckling Color's offer of a free tube. I tried the intense pearl toner. My hair is now soft, silky and looks like-you guessed it-a pearl! After such outstanding success, I bought the bond protect shampoo and masque to care for my Jean Harlowesque locks, and I'm not disappointed. Thank you for making these amazing products! I'm on my third order, and I'm a customer for life! I tell everyone who asks about the products. Thank you!

Best toner hands down. I've used many brands this one lasts longer than any other!

I had tried for months to achieve the platinum blonde bombshell hair of my dreams, only to end up with damaged, rough lengths with crispy purple ends! Until I came across Ugly Duckling Color's offer of a free tube. I tried the intense pearl toner. My hair is now soft, silky and looks like-you guessed it-a pearl! After such outstanding success, I bought the bond protect shampoo and masque to care for my Jean Harlowesque locks, and I'm not disappointed. Thank you for making these amazing products! I'm on my third order, and I'm a customer for life! I tell everyone who asks about the products. Thank you!

It is GREAT!

Amazing toner

Color was perfect

I've been trying to get my hair silver with no luck for years, so imagine my joy when I used 1pt Purple Gray and 3pts Intense Pearl Blonde with 10v to see if I could get lilac and it's silver with a lilac tint. I'm obsessed. Great hair color

This is my favorite toner - I use it with a 40 level developer, and it's almost white without the awful brassiness. I'm not a professional but have been dyeing my own hair for a long time - on my second tube now! :)

Absolutely love this product easy to use and looks amazing on the hair.. Won't use anything else but this because it's so awesome.

I absolutely LOVE this lifting toner. Of all I have used in (many) years, I can honestly say this is the best and my favorite.

If you’re wanting that cool, ash tone but have trouble with reddish, brassy tones, this is the solution!

Very good thank you

I got 20 developer, and my hair is pretty light...yellowish, unfortunately, but I figured, based on what I read and befores and afters I saw, this would be perfect to lighten everything up for me. It did nothing. Nothing at all. The developer just fried my hair. I just want to go to the most pale blonde...like what is pictured above. I was so excited, and that is a bummer. However, the store, itself, was great. Easy to navigate website, etc. I just can't figure out why nothing at all....not lemon juice, not this toner, nothing, can lighten my hair. And the hairdresser who lightened it originally actually left it yellowish, brownish, greenish. Ugh. Do I need to get some boxy dye? I just don't even know!

Was able to achieve my dream hair color!! Please never stop selling these and the price is amazing! Hope that never changes!

Love this toner! Gets hair pearl blonde!

I wanted a cooler blonde I didn’t achieve that and I have a level 8-9 blonde I get a better result with wella

Best toner I've ever used to get out brassiness.

Toner works well.

The one and only toner I will ever use to achieve that bombshell goddess look.

This is the first toner that I have used that didn’t leave my a hair purple tint. Love this product.