I received this a few days ago, and applied it two days later. Love the color I got and how soft my hair felt. Would recommend this to anyone who is looking to achieve this result. I have tried many others that state that this is the shade I would achieve, but failed to deliver.

so i did a mix of this toner and the intense silver and wow! its so beautiful my hair is so light

This toner does exactly what it says it will do…eliminates any yellow and gives the perfect white / silver tone.

Got a really nice, consistent color result. White silver blonde on bleached hair. Perfect. Thanks, ugly duckling!

Love it.

I have been using ugly duckling for 7 years now and they never fail me. This one (intense silver blonde) is something I use for clients who want a true, white blonde. I have a wholesale account with them and they give me excellent prices. The colors, toners and developers are truly excellent.

I always use this after bleaching. I get really good results with it.

I have used a lot of toners. Sally's of course (they're not good) also Swarzkopf and Redken. This one has been the most effective on my hair.

Love your 100v toner

Love your 100b toner. I have ash blonde hair that gets very brassy. This toner is excellent at keeping it a beautiful ash. I also use it on my tape in extensions.

Really good fast acting toner. It's got lift exactly like they say. I used it with 30 Vol and the stuff is really strong, you need to work fast and then rinse! Really works.

10/10 for color quality and price. You get way more than if you just buy the $7-$8 wella toner at Sally’s (not knocking the product but they are no Ugly Duckling). The toners are SUPER STRONG, you have to work FAST, but don’t panic and miss strands. Just work quick cause if go over 5-10 it will deposit a ton of gray and silver on the hair, which happened to me thus leaving me to rinse my hair 2x but by doing so it gave me the platinum look I was going for. It’s not a total downside as atleast you know you’re working with a high quality toner that actually gets into the hair cuticle where as a lot of others just put color on the hair that quickly washes out. Definitely found a new brand I’m sticking with.

I ordered the bleach and silver intense toner tube and it was perfect ! I have watched multiple ugly duckling videos and tutorials and they are very thorough. The way the steps are described are great . I received the products and did my hair and it came out wonderful! It is the perfect icy blonde just as described. I have always bleached my hair myself and in salons and have never had the perfect color until now . I would highly recommend ugly duckling products !

I've tried Swartzkoff, and Wella 14 and 18, and many others. Only Ugly Duckling has provided the toner that takes the red/gold out of my light blonde hair.

Always use this toner. It gets my hair to the pure white blonde which I like. The pearl is too grey blonde, This one is really a stunning white.

Wonderful easy to use products. Fast service, love the hints and tips, (I save them for later use).

Excellent customer service and coloring advice. Tried a color intense silver blonde toner and I would've never tried it without the proper guidance that I got from ugly duckling. Dyes are also not overpowering and hair didn't get dry and fried. Colors are vibrant and stick around with proper washing and maintenence. Love!

Ugly Duckling is superior product..I've used many products but Ugly Duckling has never failed me..developing has fastest action leaving hair not damaged...Great for hair that is already damaged..
Colors are so true! Beautiful shine that last! I wouldn't use any other product...

Great product. Bleached and then applied this toner. Got it way more white and silver colored than toners Ive used. Shipping was fast.

I do my own hair at home, and was tired of the same old toners (Wella T18, anyone?) I was cruising the internet one night for something a bit different, and boy this is it! The toner is a perfect, pearly blonde and I will repurchase. There is enough in the tube to do two toner sessions so it's worth the price.

My wife likes it so it must be good

Been looking for six months to tone hair without turning grey and banish yellow. Very good. No damage. Very powerful so make sure you know how to use.

Ugly Duckling hair color, is amazing!

'm obsessed! After years of dying my hair from boxed color, I decided to use this stuff as a toner when I bleached my hair. Not only did it ompletely banish the brassiness, but it lightened my bleached hair another shade and was the perfect blonde for what I was looking to do with it, which was add some fashion color to the ends. It's really easy to apply, smells pretty decent, and doesn't damage my hair. My hair is much softer and healthier with this and developer than it ever was with boxed dyes. I've only used the ash blonde so far, but I'm considering using this brand when I go back to my mahogany color for the fall and winter. I'm hooked. I'll never go back to boxed dyes again.

For reference, when I used it as a toner/1 level lift, I used a level 20 developer, and got two applications with a little longer than mid back length, medium thickness hair.

I have been using this toner for years and they stopped shipping to the UK

Stunning white blonde color which got rid of all the yellow in my hair. going to use this toner from now on! Better than toners I have used in the past (Wella, Redken) and stronger.

This toner lifts and tones beautifully

I have been using this product for more than a year.
It works exactly as described. Easy to use, quick results
I like this product and recommend it.

I have been using their product for many years now and I have to say this is the only product / brand that I can trust with to get the result I wanted, silver hair from black hair with no yellows. Don't just take my word for it, you can ask my only hair dresser for 8 years. And ordering is very easy, I received my order quick.

I’m 70. New decade. Looking for a look, I saw Ugly Duckling & thought what a weird name. Still looking & couldn’t forget Ugly Duckling ! I wanted to try toner! 10, 20, 30 developer; I didn’t know developer was peroxide! I read many Q & A’s on Quora about bleaching & it is really hard to be a blonde! I couldn’t stop toning! It was fun

Best color I ever had

I have been wanting the silver blonde hair for quite some time but no one could ever get me the right shade. My friend told me about ugly duckling silver blonde toner and I figured I’d give it a try. Before you buy this you have to be a pale blonde like 9/10 to get the white/silver blonde look. I tried this with my beautician and we used a vol 20 developer with the toner and it took all the brass I had out of my hair and gave me the white/silver blonde look I’ve been wanting. My hair wasn’t damaged and felt pretty good afterwards. I would recommend this for anyone wanting to achieve the white/blonde look and you could also use it as a hilift blonde with a 30 developer.

I have bought this for a few years. I saw some reviews saying that it faded fast for them. Here’s some tips for someone doing their own hair for 15 years or more. Do not wash your hair that much, use dry shampoo. Use toners such as joico for blonde between washes. Do not wash hair in hot water as colors will fade quickly. Take hair vitamins and use heat protector if you use hot tools.

Hi I do like this color at all I want my Silver Gray back in stock to buy. Thank you. Julie Zumhofe

This company is worth investing in, their products are great as well as their customer service.

Absolutely love this product I am from the UK

This toner is the only toner that takes away the brassiness in my hair!! Works better on my hair than salon toners.

Used this after bleaching & got a beautiful white blonde color. This is perfect. I am going to keep buying this one from now on.

It's beautiful

All products that I have bought have been excellent

Love Love Love! Perfect color!!

Amazinggggg. Will continue to use

love this brand best toners on the market for blonds... def a niche

This toner looks on my hair the exact same as shown on color sample. I will never use another brand! Excellent