
Product successfully added to your shopping cart
There are 0 items in your cart. There is 1 item in your cart.
Natural Violet Blonde 10V
| Secure checkout | Easy returns | Free shipping $100+ |
Natural Violet Blonde 10V
2 oz, 60 ml
White Platinum Blonde Toning
- Level 10 toning for hair that has been pre-bleached.
- Violet pigments achieves a spectacular white platinum blonde toning result.
- New Technology: this platinum blonde toner contains both Argan Oil And Bond Protect™
- Purple toner achieves spectacular platinum blonde results on lightened hair.
- Tones away yellow in just 10 minutes.
- No ammonia for gentle coloring
- No lift toner: Lift hair well before using.
- No PPD.
- No parabens.
WATCH VIDEO:
Hair by Elona Taki

Image supplied by April Grosvener.
She use Brilliant Blondexx Bleach with 20 Vol and bleached until level 10 from roots to ends.
Then applied Blondify 010V with 20 Vol.
HOW TO GET THE BEST OUT OF THIS TONER:
- This toner contains purple pigments and been made to neutralize yellow hair & turn it platinum blonde.
- However, it is an ammonia-free non lifting toner.
- So you need to make sure that you lift the hair to level 10 (pale yellow) using bleach prior to toning.
- See chart below to see what level 10 looks like.
- Mix the contents of the developer bottle with the toner in an applicator bottle.
- The correct mix is 1 part developer to 1 part toner.
- Pour over hair and rub thoroughly.
- Rub product really well into hair to ensure good product saturation.
- Leave in 10 minutes, and then rinse.

WATCH VIDEO: STUNNING BLONDE TRANSFORMATION USING BLONDIFY NATURAL VIOLET BLONDE
Hair by Elona Taki

Platinum blonde - image supplied by April Grosvener.
April use Brilliant Blondexx Bleach with 20 Vol and bleached until level 10 from roots to ends.
Then applied Blondify 010V with 20 Vol.
For the full tutorial click here:
Achieving the Perfect Platinum Blonde: A Client Success Story with Ugly Duckling Color

Great color

Good product, Tones well

Violet/purple based level 10 toner worked really well. Thank you!

Beautiful product, No ammonia, and smells really great.

The gel toner did an amazing job and it colored throughout my hair very evenly.

hi there! Just wanted to tell you all that this stuff is amazing! I've been trying products after product and nothing works like this. I purchased the 20 developer and powder bleach. Not only did it do a great job. It left my hair soft and strong. I also purchased two different toners based on your recommendation and fantastic instructions in the tutorials. I purchased the gel in very light blonde 9N and the natural violet blonde 10 N in the regular toner. I mixed the two together with the developer and my hair is a perfect shade of blonde! my gray hair comes in is white and is very difficult to color. The gel toner did an amazing job and it not only colored the white completely, but colored throughout my hair very evenly. My hair and skin color have a natural red to it, which is very difficult with blonde hair. Often, my hair turns an orangey blonde which makes the red in my skin even more noticeable. I have tried other toners with more of an ash color, which made me look like my skin was gray and I was half dead! The combination of these two toners has lasted and has completely eliminated any orange or yellow from my blonde hair and has made my skin tone look even without any red. You have a customer for life! I can't thank you enough for giving me the perfect shade of blonde while maintaining the health of my hair. It costs me $300 to get my hair bleached and toned in Miami and you're saving me not only that money, but my hair has never looked better! Thank you, thank you, thank you! please feel free to repost this anywhere you like and edit as you seem fit.

I purchased this product with the Very Light Blonde 9N gel and mixed the two together based on the recommendation in the "how to" library. I also purchased the 20 developer and powder bleach. The bleach worked perfectly. Only 20 min and my hair was ready - left my hair with no breakage, completely healthy and undamaged. My grey hair comes in white and its very hard to color. The gel plus this toner did the trick! And it covered so evenly. Only 10 minutes and done! The shade of blonde mixing the two together is so beautiful! I have red tones in my skin and hair, and with this color - tones not only my hair but the red in my skin is neutralized.

The toner being having the argon and the the bond protecting it everything having protection, and not adding more dryness is legitimately a game changer in the industry, and I do not know how your products have not blown up for at home like people cannot believe how white my hair and there is not one piece of that I did not believe there’s not one spotted section or area or one dark place in my whole head!!!!

It's long lasting and beautiful. Quite natural looking, multidimensional color.

I bleached my hair to a level 9 & applied this toner. I left it on for 5 mins. My hair turned blue. I washed it out and it stayed blue. I bleached the blue out.

looks amazing

It was great ! Left my hair the icy color i was looking for.

First I used their bleach like they said and got my hair to pale yellow. Then I got rid of the pale yellow and toned hair grey blonde. Really love it!!

This toner is amazing. No other toner I have used is like this...it gets the hair to a pure white platinum blonde result with no grey and no pearl. Been a stylist for 20 years and this is hands down the BEST toner I have ever used. My client loved it!

I love this color and product

Will be purchasing more blondify soon and every time I do highlights thank you for all the good information you provide for each of your products.
You May Also Like
Intense Toner Set - Save $10 & Free Shipping
Silver Grey | Professional Hair Color from Ugly Duckling
Hair Color Developer 30 Vol (9%)
No-Lift Toner Set - Pearl Blonde and Silver. $10 Off and Free Shipping
Our Customers Keep Talking
hi there! Just wanted to tell you all that this stuff is amazing! I've been trying products after product and nothing works like this. I purchased the 20 developer and powder bleach. Not only did it do a great job. It left my hair soft and strong. I also purchased two different toners based on your recommendation and fantastic instructions in the tutorials. I purchased the gel in very light blonde 9N and the natural violet blonde 10 N in the regular toner. I mixed the two together with the developer and my hair is a perfect shade of blonde! my gray hair comes in is white and is very difficult to color. The gel toner did an amazing job and it not only colored the white completely, but colored throughout my hair very evenly. My hair and skin color have a natural red to it, which is very difficult with blonde hair. Often, my hair turns an orangey blonde which makes the red in my skin even more noticeable. I have tried other toners with more of an ash color, which made me look like my skin was gray and I was half dead! The combination of these two toners has lasted and has completely eliminated any orange or yellow from my blonde hair and has made my skin tone look even without any red. You have a customer for life! I can't thank you enough for giving me the perfect shade of blonde while maintaining the health of my hair. It costs me $300 to get my hair bleached and toned in Miami and you're saving me not only that money, but my hair has never looked better! Thank you, thank you, thank you! please feel free to repost this anywhere you like and edit as you seem fit.
10/10 for color quality and price. You get way more than if you just buy the $7-$8 wella toner at Sally’s (not knocking the product but they are no Ugly Duckling). The toners are SUPER STRONG, you have to work FAST, but don’t panic and miss strands. Just work quick cause if go over 5-10 it will deposit a ton of gray and silver on the hair, which happened to me thus leaving me to rinse my hair 2x but by doing so it gave me the platinum look I was going for. It’s not a total downside as atleast you know you’re working with a high quality toner that actually gets into the hair cuticle where as a lot of others just put color on the hair that quickly washes out. Definitely found a new brand I’m sticking with.
I have naturally ashy dark blonde hair (highlighted), about 15 % grey. I started dying my roots to cover the grey 7-8 years ago and have been annoyed that every dye I’ve tried pulls orange (I’ve probably tried every 6 and 7 level ash or neutral dye I could get my hands on every way I could get professional dyes as a non professional). This is literally the ONLY one I have found that counters the orange and gives me the dark blonde shade closest to my roots that I’ve been looking for. I have tried to find a blue based dark ash blonde dye for literally YEARS (it’s amazing how hard it is to find a dye where the maker tells you what the base color is! Many ash dyes have a green base, which does NOT counteract orange tones effectively). I’ve tried using blue additives and basically creating my own dyes (I would NOT recommend this to people not familiar with hair dye chemistry or color theory), to varying degrees of success, but always with more brass/orange than I wanted. This product Dark Cold Ash Blonde 6.1b is seriously a holy grail product for me.
I stripped 10 years worth of level 4 brown dye out of my hair and it was literally pumpkin orange and around a level 7, a level 8 on top and a 6 on the ends. I didn't want to just go back dark so I tried a level 7 blue based ash blonde from Sally's which gave me orangey brown ends and greenish brown roots. Lovely. So I ordered this (6.1B) along with the ash blue additive after doing the color consultation on Ugly Ducklings website. This stuff is great. It left such a pretty neutral brown. The ash blue additive perfectly "toned" out any of the brass. Also it made my hair SO soft and bouncy and volumized. The Sally's stuff made my hair feel super dry and crunchy so that alone is reason for me to switch. This stuff is just vastly superior. I used to think hair dye is all the same but I guess not.
Love your 100v toner. I have ash blonde hair that gets very brassy. This toner is excellent at keeping it a beautiful ash. I also use it on my tape in extensions.
If your blonde is a level 9 or up this mask does a fantastic job of toning out yellowish tones, however, it will only very slightly lesson orange tones which is to be expected. I felt like the hair mask aspect was very effective too, incredibly moisturizing and helped prevent breakage. Big tub, and not a lot of product needed. Worth the price if you can't afford to get your hair toned in the salon every 3 weeks.
I had tried for months to achieve the platinum blonde bombshell hair of my dreams, only to end up with damaged, rough lengths with crispy purple ends! Until I came across Ugly Duckling Color's offer of a free tube. I tried the intense pearl toner. My hair is now soft, silky and looks like-you guessed it-a pearl! After such outstanding success, I bought the bond protect shampoo and masque to care for my Jean Harlowesque locks, and I'm not disappointed. Thank you for making these amazing products! I'm on my third order, and I'm a customer for life! I tell everyone who asks about the products. Thank you!
I use this 10A on dark blonde hair that has highlights as it creates a fantastic neutral ash tone
I am highly impressed with it. It colors blonde beautifully without any damage. It's very easy to apply and I have had shiny and healthy hair afterwards.
Rich & Professional Look. Ugly Duckling Your'e the BEST!
I have used it after coloring my hair blonde and then I also use it once a week as a mask. It keeps my hair SO incredibly soft! After coloring my hair for the first time by myself, I used this immediately after and I have no breakage and my hair isn't limp! It feels healthy and strong. I love this product and will definitely buy more! This was my first time doing my hair myself, and after much deliberation and research I chose Brilliant Blonde. I cannot express how nervous I was, as I have had my hair fried in the past by other hairstylists, and I was worried with my inexperience that I would do the same. I used this in conjunction with a 30 volume developer. I am medium-dark brown, for reference. It lifted me about 3-4 levels and then I got nervous after 40 minutes, so rinsed it out. I used the purple shampoo/conditioner to even out the tone and then used Ugly Duckling Intense Pearl hair color with a 20V developer for about 15 minutes. After everything, I used the Brilliant Blondexx Mask with Bond Protect. Honestly, it was the best decision to do this myself! I have no breakage and it looks amazing!
As a wig hobbyist, I'm always trying out new formulas/toners for achieving the colors I want. This one is the best for cool, high-level toners, no questions asked. There is SO much product in the tube so it's well worth the price. This will turn a standard yellow-blonde 16x3 lacefront WHITE. Be advised though, I mixed it with a few different 20 developer formulas and different developers will vary in resulting tone. The Clairol Pure White 20 developer I think worked the best. But it moves FAST, so watch it carefully because it can overtone. White toning is typically not beginner friendly, so be sure to do your research before diving in. Anyway, love the product and I’ll never buy another brand of toner again!
Intense Toner Set - Save $10 & Free Shipping
Silver Grey | Professional Hair Color from Ugly Duckling
Hair Color Developer 30 Vol (9%)
No-Lift Toner Set - Pearl Blonde and Silver. $10 Off and Free Shipping

High quality toning with Ugly Duckling. Used with Natural violet Blonde after lifting with Brilliant Blondexx bleach