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High Lift Deep Ash Blonde 100.11

High Lift Color · 3.5 oz

★ ★ ★ ★ ★ 5 (4)

$19.00

High lift permanent color with a deeper ash base. Lifts and tones in one step for maximum control over warmth.

high lift blonde blonde 100.11 balayage ombre babylight high light deep ash blonde Paraben-free High-lift color Lifts up to 5 levels No bleach needed

Free returns within 30 days Free shipping over $100

Key features

Lifts by up to 5 levels at the root using 30 Vol developer

Can be used for root touch up: take the hair blonde and blend it seamlessly with your lengths

Can also be used to obtain dimensional highlights without using bleach

Enriched with Argan Oil for ultra-conditioning

Paraben free

Step 1

Mix with 30 Vol developer using a 1:2 ratio: 1 part color to 2 parts developer.

Step 2

Apply everywhere, making sure that the hair is well saturated.

Step 3

Apply to the parts that need lifting the most first. Then extend to the rest of the hair.

Step 4

Rinse and towel dry after 50 to 60 minutes.

Pro tip

On a regrowth application, do not place the mixture on the scalp itself. Stay 1/4 inch away: the mixture travels up to the root, and the heat of the scalp takes care of the rest.

Hair by Elona Taki

Hair by Elona

Hair by Jarry Lee

Ugly Duckling High Lift Deep Ash Blonde 100.11 is a high lift permanent color with a deeper ash base. It lifts and tones in one step for maximum control over warmth. 3.5 oz (100 g).

It lifts by up to 5 levels at the root using 30 Vol developer. Double ash pigments neutralize warm reflects while it lifts. Argan Oil gives ultra-conditioning.

Use it for root touch-ups: take the hair blonde and blend it seamlessly with the lengths. A root regrowth application needs virgin hair at level 7 or above. It also gives dimensional highlights without bleach.

Mix 1 part color to 2 parts 30 Vol developer. Apply to the parts that need lifting the most first, then extend to the rest of the hair, making sure it is well saturated. Development time is 50 to 60 minutes. Rinse and towel dry. If a second application is needed, use 20 Vol.

The result is a deep ash blonde with warmth under control. For professional use.

Extra large professional 3.5 oz (100 g) tube. Paraben-free.

Pairs well with

High Lift Ash Blonde 100.10 High Lift Color · 3.5 oz $19.00

Reviews

5 ★ ★ ★ ★ ★ 4 reviews 100% would buy again

5 ★ 4

4 ★ 0

3 ★ 0

2 ★ 0

1 ★ 0

★ ★ ★ ★ ★ 05/12/2026

A lot more powerful than any other toner (Wella)

Ugly Duckling! I think they're a lot more powerful than Wella, and higher quality. The toner product descriptions on their website are much more detailed and very helpful, making it easier to guage the final result and easier to use overall. They have high lift toners, regular permanent toners, and demi-toners. I swear by them now, they can do what other brands can't, with less damage to your hair. I actually get better results using their products at home than I have at salons paying 10x the price.

nevermindmyname Verified buyer

Used High Lift Deep Ash Blonde 100.11

★ ★ ★ ★ ★ 03/10/2026

Maybe the most incredible hair product I’ve ever purchased.

I’ve been bleaching my hair/roots for the last 6 years. I don't have any lowlights or highlights. DIY bleachers will know – it’s a whole process. I’ve been getting tired of it lately...Letting my hair get dirty and build up oils before bleaching, double processing (I’m a dark, dark blonde naturally), letting your hair recover, toning, the smell, everything...Plus it just seems bad to do long term. I looked for alternatives and found this product. On the brand’s website, a stylist shows in a video how she used this product (100.11) to take a client’s hair from pretty much my natural color to light blonde in one go. I figured I’d give it a shot. See the before/after photos for yourself. I love the result and it only took 30 minutes. My hair was truly dark blonde before applying, prob the low end of the spectrum of what this could realistically lift. Note the "After" photos were taken in warm lighting indoors. Natural light the hair looks more ashy. It was the same process as bleaching – section hair, apply. The directions say to really saturate with product so that’s what I did. I left it on 30 min and did a ratio of 1:1.5 product to 30 vol developer. I didn't even leave on my top/crown sections the full 30 min. FYI it does make your scalp tingle a LOT (maybe it has hydrogen peroxide?) so don’t freak out lol. It’s incredible. It does look more “natural” and ashy blonde – but I think it looks more natural than anytime I’ve bleached it and I was going for a more natural, gradient look. I used to do a more icy, platinum blonde all over. If that’s what you want, I think you’re better off bleaching unless you’re already a blonde that’s only a few shades lighter. 10 out of 5 stars! I can't recommend it enough, just try it!!

Karolina Verified buyer

Used High Lift Deep Ash Blonde 100.11

★ ★ ★ ★ ★ 10/21/2022

100.11

Very nice product beautiful tone tone EDC application does not fade fast.

Michelle M. Verified buyer

Used High Lift Deep Ash Blonde 100.11

★ ★ ★ ★ ★ 10/21/2022

100.11

It was gentle on my hair and gave me exactly what I wanted!

Leah H. Verified buyer

Used High Lift Deep Ash Blonde 100.11