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How to Use Purple Shampoo At Home


How do you Stop Blonde Hair from Going Yellow?

You went to the salon and you asked your hairdresser to take you full-on blonde.


But are you now looking for a way to keep your blonde hair white?

And stop it from turning yellow?

Today, we are going to show you how you can do that at home - using Ugly Duckling Purple Shampoo and Mask.

And in this blog we are going to explain what exactly purple shampoo is, what it's made of, and how you exactly you can use it to keep your blonde hair yellow-free.


Hair by Elona Taki

What is Purple Shampoo?

Purple shampoo & mask are hair care products with toning built in.

The built-in toners are essentially purple pigments which work by getting deposited onto the surface of your hair.

Purple Mask

Brilliant Blonde Purple Mask

How Does Purple Shampoo Work?

If you take a look at the color wheel, which is a visual representation of which colors cancel out which, you will see that the color purple is located exactly opposite from the color yellow.

In other words, purple cancels out yellow.

When you rub the hair with the purple shampoo and mask during the application process, you transfer the purple pigments onto your hair.

Purple is opposite to yellow on the Color wheel and will cancel the yellow out, making your blonde hair more blonde, more white and more ashy.

These pigments are technically what is known as semi-permanent color technology.

Meaning that they will last in the hair for a while - generally speaking, up to a couple of weeks.

During that time, they keep blonde hair white.

So basically using purple based shampoos and masks is a way of color correcting your hair and stop the blonde from getting yellow.

Application of Purple Shampoo

Application of Purple Shampoo at the backwash

Application of Purple Mask

Application of Purple Mask

Why does Blonde Hair get Yellow in the First Place?

Blonde hair gets yellow for at least 3 reasons.

The first and most important reason is that bleached and toned hair contains a secondary yellow pigment anyway.

So freshly bleached hair is always yellow.

As the colors done by your hairdresser fade over time (and all colors do fade) those yellow pigments start to become visible.

Bleached Hair is Yellow

Bleached hair always has some yellow in it.

Secondly, the things you do to your hair, such as shampooing and blowdrying will tend to accelerate this lost of color pigments. So these will cause yellowing as well.

And thirdly, there are the natural causes as well.

Natural sunlight and even moonlight - UV rays, essentially - are yellowing by nature.

Try keeping a framed photograph for a long time outside and see what happens. It will fade and the colors will shift.

Chlorine in a swimming pool can also tend to reak havoc with blonde hair and turn it yellow. 

Which Purple Shampoo & Mask Should I Use?

We recommend that you try out the Ugly Duckling's Brilliant Blonde Purple Shampoo and Mask.

These products contain intense but non-staining purple pigments.

The non-staining part is important and many products on the market don't pass this test.

It means that after applying and rinsing it out, you won't find any purple stains on your pillow or towels.

Ugly Duckling's Purple Shampoo and Mask are not just non staining but also professional quality, acidic and sulfate-free.

Professional means that they are strong enough to be used at the back wash straight after bleaching and toning.

Acidic means that they return the hair to its natural state after washing.

Which means the purple shampoo and mask will close the hair cuticles and make the hair healthier and stronger and less porous.

Many hair treatments are not acidic and therefore will not do this.

Sulfate-free means there are fewer chemicals in your hair. And so you can use these products as often as you like.

Purple Shampoo & Mask

Brilliant Blonde Purple Shampoo & Mask

How do I apply and use Brilliant Blonde Purple Shampoo?

Take a fairly large quantity of Brilliant Blonde Purple Shampoo and massage it thoroughly into your hair at the shower.

The product lathers well and you will see a purple foam appear.

Make sure you rub this purple foam into the hair thoroughly.

Remember, it's all about the transfer of purple pigments into your hair.

How do I apply the Purple Mask?

After rinsing off the shampoo, it's time to apply the Purple Mask.

This mask will give you the most amount of purple toning.

We suggest you apply into your hair, and leave it to sit for around 10 minutes.

Wrap up with some cling film and blast it a couple of times with heat from a blow dryer.

The heat will help to activate the conditioning ingredients as well as the purple pigments.

Rinse out after 10 minutes.

Towel dry and blow dry as usual.

Bleached yellow hair

Before Purple Shampoo & Mask - yellow

White hair after Purple Shampoo & Mask

After Purple Shampoo & Mask - white blonde hair

How often can I use these products?

These product have been formulated for frequent use. As acidic and sulfate-free products they will condition your hair and make it softer and stronger as well as whiter.

That said, due to the intensity of the purple pigments, we don't really recommend a daily color maintenance, nor is it necessary.

Use the Purple Shampoo and Mask twice a week, or whenever you notice that the hair is turning yellow.

Do that and your hair should be in great shape, well conditioned and also white.

Some More Tips for Keeping Hair Blonde & White

Firstly, do pay attention to the type of water that you wash your hair with and ialso ts temperature.

We talked about chlorine in water causing yellowness and brassiness, but trace elements in the water can do this as well as chlorine.

We would suggest you avoid using hard water, which is full of such trace elements. 

Hard water is water that is high in mineral content and is formed when water filters gradually through deposits of limestone or gypsum.

All these elements tend to make the color in the hair fade earlier.

The excessive use of very hot water in the hair always interferes with color pigments and causes them to wash off.

Use slightly cooler water if you possibly can on your hair when you shower.

Secondly, do remember that nothing can replace very good quality of products used on your hair to lighten and tone in the first place.

We do recommend that you use Brilliant Blondexx for lifting and Ugly Duckling toners for toning to get hair white in the first place.

After - white blonde hair

Hair that has been correctly lightened and toned.


At the end of the day, getting and keeping hair very white blonde and yellow free depends entirely on you.

Use the right products and make sure the right technique are used, and you will get there.

As we saw, it's all about bleaching very well to get the hair as light as possible in the first place.

Then toning it with good quality toners.

Then lastly, the use of Purple shampoos and mask will help you keep your blonde hair that way.

For a long time we hope!

About the author

Sally has been a hair colorist and trainer for many years in both the US & Europe. She currently does hair color training for Ugly Duckling. She also helps develop new & awesome products for the brand.

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