JUST LAUNCHED - First Ever in the US - Hair Bleach with Malic Acid - BOND PROTECT your hair when you lighten it!

• Incredibly blonde, incredibly healthy hair
• Lifts hair up to 7 levels.
• Gives you perfectly white, healthy and strong hair.
• Produces a beautiful white cream when mixed with developer.
• Near root applications are now possible.
• Up to 3 consecutive applications in one sitting are also now possible.

The Technology:

• Malic acid is an acid which occurs naturally in unripe apples and pears.
• It is an alpha-hydroxy acid. Its health benefits are widely known both as a cosmetic and also as a performance enhancing nutrient.
• Brilliant Blondexx is the first time ever that anyone has put Malic Acid into a hair bleach.
• The malic acid goes into the hair and forms a polymer which bonds together with the hair fiber.
• This bond stays in the hair and helps make it thicker, stronger and healthier.
• It reduces the chance of hair breakage even when you apply the bleach several times.
• The bonds stay intact in spite of pretty much everything: humidity, brushing, blow drying, repeated washings.

The Result:

• Perfectly white blonde & perfectly heathy hair.

Directions For A Successful Full Head Application

• Use 20 Vol Developer for 1-2 levels of lift, and 30 Vol for 3 levels of lift and more.

• Mix 1 part Lightener to 2 parts Developer.

• Make fine sections, starting from the back, where it is thicker. Then work your way round.

• Try to saturate the hair really well with product.

• Work fast to give the entire head a relatively even processing time. You can use foil on the lengths. This will help keep heat in and process the hair faster.

• Hair near the root is thinner and gets heat from the scalp. You should apply here only towards the end, with 20 Vol.

• Always watch carefully while the mix is processing, checking for hair condition, elasticity and lift.

• There is no fixed development time for bleach and you should be prepared to rinse as soon as the hair is ready.

• For an ultra-white blonde result, lift the hair until all orange and yellow has been taken out: a true level 10.

• If the mix starts to dry out in certain parts or is lifting less fast, you should make a fresh mix on those parts and re-apply.

• After 30 minutes processing time you need to rinse.

• If the hair is not sufficiently lifted, re-apply making a fresh mix.

Directions for A Regrowth Application

• Use 20 Vol Developer. Mix: 1 part Lightener to 2 parts Developer.

• Watch carefully and rinse when the hair has been lifted up to the same level as the lengths.

After Bleaching

• Tone with Ugly Duckling toners.

• Finish with Purple Shampoo and Mask.

Brilliant Blondexx Used on Near Root Area.

Hair by Ashley Betancourt

Products Used: Brilliant Blondexx, Developer.