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Home / Brilliant Blonde / Brilliant Blonde Bleach
Key features
Lifts Asian, Hispanic, Black Hair and toned down hair by up to 8 levels in one sitting
Dust-free powder lightener
Special formulated for dark, resistant bases
Use with 30 Vol developer
Will remove toned down color with 30 Vol developer
No need to use harsh 40 Vol developer strength

Ugly Duckling Brilliant Blonde Bleach is a dust-free blue powder lightener. It powers through dark, resistant hair for maximum blonde lift. 17.6 oz (500 g).

It is specially formulated for dark, resistant bases and lifts Asian, Hispanic and Black hair by up to 8 levels in one sitting. It also lifts hair that has been toned down, with no need for a harsh 40 Vol developer.

Use it on virgin or previously colored hair that is stubborn to lift, for full head bleaching, color correction and targeted lightening.

Do a patch test first and check the hair condition, elasticity and starting level. Mix 1 part bleach with 2 parts developer to a gravy-like consistency. You can add Purple Masque to the mix; it helps tone the hair while you are lifting. Choose the developer by the lift needed: 10 Vol for gentle color washing, 20 Vol for color stripping and controlled lifting (1–2 levels), 30 Vol for 3 levels of lift and more. Apply in fine sections starting from the back, saturating the hair thoroughly. Leave the roots until later and use 20 Vol near the scalp, never directly on it. Keep checking; the maximum development time is around 30 minutes. If the hair has not reached the desired level, rinse and re-apply a fresh mix with 20 Vol rather than processing longer. Rinse when the hair reaches a consistent level 10, a very pale light lemon yellow, then tone.

The result is an even level 10 blonde, ready to tone. For professional use.

Professional 17.6 oz (500 g) size. Dust-free.

Step 1
Mix 1 part bleach to 2 parts developer: 10 Vol for gentle color washing, 20 Vol for color stripping and controlled lifting (1-2 levels) and for the hair near to the root, 30 Vol for 3 levels of lift and more. You may need to make more than one mix, so have the strengths you need ready.
Step 2
You can add in purple masque to the mix. It will help tone the hair while you are lifting.
Step 3
Segment the hair finely and apply your product, so that the hair is as saturated as possible.
Step 4
Watch carefully. The maximum development time is around 30 minutes. If the hair has not reached the desired level, rinse and re-apply a fresh mix with 20 Vol rather than processing longer.
Step 5
Make sure that every part of the hair has reached a consistent level 10 very pale light lemon yellow, then rinse and towel dry. Then tone.
Pro tip
Do not apply to the roots straight away, or they will end up lighter than the rest of the hair because of the warmth of the scalp. Come back to this area later so it gets less processing time, for a consistent result from roots to ends.
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Pairs well with
Brilliant Blonde Purple Masque 500 ml Brilliant Blonde Purple Masque 500 ml Mask · 500 ml $60.00
Brilliant Blonde Purple Shampoo 1000 ml Brilliant Blonde Purple Shampoo 1000 ml Shampoo · 1000 ml $50.00
Purple Duo Large Purple Duo Large   $90.00
Brilliant Blonde Purple Shampoo 250 ml Brilliant Blonde Purple Shampoo 250 ml Shampoo · 250 ml $25.00
Reviews
5 ★ ★ ★ ★ ★ 4 reviews 100% would buy again
5 ★ 4
4 ★ 0
3 ★ 0
2 ★ 0
1 ★ 0
★ ★ ★ ★ ★ 06/15/2026
Excellent lift
Excellent lift with Brilliant Blondexx Bleach. Toned afterwards with Blondify toners
Kristin X. Verified buyer
★ ★ ★ ★ ★ 11/13/2023
Love this bleach!
Love this bleach! gentle on the hair and no brassiness! Second time I purchased this. This is my go-to bleach will definitely purchase it again.
Marie Verified buyer
★ ★ ★ ★ ★ 10/17/2023
The bleach worked AMAZING
The bleach worked AMAZING on my daughter's stubborn hair! It bleached it in 1/3 the time store bought bleach typically takes! I am very impressed!
Jennifer M. Verified buyer
★ ★ ★ ★ ★ 10/04/2023
It was great!
It was great ! Very easy to use and apply .
Heather W. Verified buyer