Reviews

Covered my gray hair very well

It covered my gray hair well. It's a bit darker than I thought it would be....kind of medium blonde. Next time I think I will use 10N

Nancy Verified buyer Used Color Gel Very Light Blonde 9N

This stuff is amazing!

hi there! Just wanted to tell you all that this stuff is amazing! I've been trying products after product and nothing works like this. I purchased the 20 developer and powder bleach. Not only did it do a great job. It left my hair soft and strong. I also purchased two different toners based on your recommendation and fantastic instructions in the tutorials.

Linda

Silver Blonde Toner

10/10 for color quality and price. You get way more than if you just buy the $7-$8 wella toner at Sally's (not knocking the product but they are no Ugly Duckling). The toners are SUPER STRONG, you have to work FAST, but don't panic and miss strands. Definitely found a new brand I'm sticking with.

Tori M

Great product, counters orange tones and covers grays

I have naturally ashy dark blonde hair (highlighted), about 15% grey. I started dying my roots to cover the grey 7-8 years ago and have been annoyed that every dye I've tried pulls orange. This is literally the ONLY one I have found that counters the orange and gives me the dark blonde shade closest to my roots. This product Dark Cold Ash Blonde 6.1b is seriously a holy grail product for me.

Olivia Used Dark Cold Ash Blonde 6.1b

Fixed my orange hair completely

I stripped 10 years worth of level 4 brown dye out of my hair and it was literally pumpkin orange and around a level 7, a level 8 on top and a 6 on the ends. So I ordered this (6.1B) along with the ash blue additive after doing the color consultation on Ugly Ducklings website. This stuff is great. It left such a pretty neutral brown. This stuff is just vastly superior.

Danielle Used Dark Cold Ash Blonde 6.1b

A superior product!

Ugly Duckling is superior product..I've used many products but Ugly Duckling has never failed me..developing has fastest action leaving hair not damaged...Great for hair that is already damaged..<br /> Colors are so true! Beautiful shine that last! I wouldn't use any other product...Ugly Duckling #1

Brenda L. Verified buyer Used Color Gel Lightest Blonde 10N

A superior product

Ugly Duckling is superior product..I've used many products but Ugly Duckling has never failed me..developing has fastest action leaving hair not damaged...Great for hair that is already damaged..<br /> Colors are so true! Beautiful shine that last! I wouldn't use any other product...Ugly Duckling #1

Brenda L. Verified buyer Used Color Gel Light Blonde 8N

Excellent lift

Excellent lift with Brilliant Blondexx Bleach. Toned afterwards with Blondify toners

Kristin X. Verified buyer Used Brilliant Blonde Bleach