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White Platinum Blonde Hair

How exactly do professional stylists get platinum white blonde hair?

BY SALLY MADISON
NATIONAL COLOR TRAINER

How exactly do you get Platinum Blonde White Hair?

Bullet Point Summary for Professionals & Stylists

  • The first step is to lift the hair right up to level 10.
  • We recommend using Ugly Duckling's Brilliant Blondexx.
  • It will give you the lift you need and prevent hair breakage and unnecessary damage.
  • If hair is long, bleach ends first, rinse & then bleach roots separately.
  • You will get better control that way.
  • Next, tone to get rid of any remaining warmth in the hair.
  • Use Ugly Duckling's Intense Pearl Blonde Toner 100V or Intense Silver Blonde Toner 100B if this is a first time going to Platinum Blonde
  • Use Ugly Duckling's No-Lift Pearl Blonde Toner 10V or No-Lift Silver Blonde Toner 10V is this is a refresh application.
  • Ugly Duckling also has other choices of toner depending on the exact shade of platinum you are looking for.
  • Use the toner with 20 Vol developer and process for around 10-15 minutes.
  • The blue pigments in Ugly Duckling toners will get rid of any residual yellow. 
  • Now rinse & you're done.
  • Use Ugly Duckling's Purple Shampoo and Mask to maintain the white color and prevent yellowness.
  • Use Ugly Duckling's Bond Protect Shampoo and Mask to strengthen blonde and bleached hair & prevent breakage.

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What hair color level is Platinum Blonde Hair?

In order to get Platinum Blonde hair, you need to take it to level 10 (see image below).

This is the first stage in achieving Platinum Blonde hair, and it is the most technically demanding stage. And one that you absolutely need to get right.

Lift to Level 10

Hair color levels - aim to get your client's hair to level 10.

How do I lift the hair in order to get it to Platinum Blonde?

It's really vital to use a really high quality bleach because most Beauty Store bleaches and especially Bleach kits just won't cut it.
Most of them do not have sufficient lifting capability.
Because they don't lift very well, you end up using high concentration developer (eg 40 Vol), thus placing considerable stress on your hair.
The advice of lifting your hair gradually, over a few weeks, is also not optimal in our view.

Rather than do repeated bleachings, it is far better for your hair to do it once and do it right.
For that we really do recommend Brilliant Blondexx with Bond Protect.

The Bond Protect in the bleach because it prevents the hair from breakage and builds blonde while you are bleaching.

Brilliant Blondexx

Brilliant Blondexx Bleach with Bond Protect.

How do I achieve level 10 hair with Brilliant Blondexx?


Use Brilliant Blondexx with 20 Vol for 1-2 levels lift and for the root area.
Use Brilliant Blondexx with 30 Vol for 3 levels lift and more.
The recommended mix is 1 part bleach to 2 parts developer.
Be generous with product and make sure you really saturate the hair. Otherwise you won't get the lift.
If you are doing a full head application and the hair is long, do the lengths first and rinse. Then do the root area.
Lift the hair all the way up to level 10 (see image below)

Correctly prelightened hair level 10

Level 10 Hair by by Ashley Betancourt.

What Toners Should I Use to Achieve to get Platinum Blonde Hair?

Once you have lifted hair all the way to level 10, you will then need to tone.

The quality of toner you use is also very important.

It is really essential that the toner you chooses has as much lift as well as toning capability, because for platinum blonde the hair needs to be really really light.

All of Ugly Duckling's cream based toners do have this balance of lift and toning.

Use the shades ending in "V" (Violet) to get pearl/grey platinum hair color.
Use the shades ending in "B" (Blue) to get silver blonde platinum hair color.

How do I Tone to get Platinum Blonde Hair?

Use the Intense toners if your hair still has a lot of yellow and more lift is required.

Use the Regular toners if this bis a regrowth application and the hair is already very nicely bleached and almost white.

All Ugly Duckling toners can be combined. You can also ad in "Clear". It helps to lift up the hair by one more level.

Very often hairdressers do like to mix toners, and add in clear in order to achieve their favorite shades of platinum blonde.

Which Toners Should I Consider for Platinum Blonde?

Intense Pearl Blonde Intense Pearl Blonde 100V Intense Silver Blonde Intense Silver Blonde 100B Pearl Blonde No-Lift Pearl Blonde Toner 10V Silver Blonde No-Lift Silver Blonde Toner 10B
Silver Grey Silver Grey Smoky Blue Grey Smoky Blue Grey Extra Cold Ash Blonde (Blue Based) Extra Light Cold Ash Blonde 10.1B Very Light Cold Ash Blonde Very Light Cold Ash Blonde 9.1B

Can All Women Wear a Platinum Blonde Look?

These days, Platinum Blonde is no longer restricted to Caucasian types.
More and more women with darker hair and darker skin tones are opting for the Platinum Blonde look - Gwen Stefani above is just one example of this.
In general, the combination of a darker skin tone and an icy white Platinum blonde look is a great combination.
So you can go ahead and propose it to your clients whether they are naturally brunette or blonde.

I tried to get my client to platinum blonde but her hair is still yellow. Why is that?

Almost certainly you did not lift enough.
Once you have successfully lifted the hair up to level 10, you can apply the Ugly Duckling Platinum toner of your choice.
Repeat steps one and two above and it should work.

I tried to get my client to platinum blonde but her hair is still orange. Why is that?

Either you used an inferior quality of bleach, or you did not apply enough product, or you are not saturating the hair enough when you apply.
We recommend you use an Ugly Duckling bleach, They do work well and only require 20 Vol or sometimes 30 to do the work.
There is absolutely no point toning until you have got the hair up to level 10.
Nor orange, not yellow...pale yellow is what you need.
See image below for how your client's hair should look.

Prelightened hair

Correctly pre-lightened hair level 10. Hair by Elona Taki.

How do you get Platinum Blonde From Golden Blonde?

Golden Blonde contains a lot of yellow.
Do one quick application on your client's hair of Brilliant Blondexx with 20 Vol developer and try and get it to very very pale lemon yellow.
Once this is achieved, rinse and tone with Intense Pearl Blonde Toner and 20 Vol.
You should find that you have successfully altered the reflect from Golden Blonde to Platinum Blonde.

How Should I Maintain a Platinum Blonde Look & Keep it Brass-Free?

Purple Shampoo and Purple Mask are really essential items in the bathroom of any Platinum Blonde.
These products will help fight yellow.
In addition, if you feel the client's hair is fragile in any way, we would suggest Brilliant Blondexx Shampoo and Mask. 
These products contain Bond Protect ingredients which will help prevent hair breakage and make the hair stronger and plumper.

How Should I Take Care of Platinum Blonde Hair? 

Bleached hair can be more fragile than normal hair. For this reason, it is really important to strengthen it.
We would recommend that you use Brilliant Blondexx Shampoo & Mask with Bond Protect on a regular basis.
Both these products contain Maleic Acid - an essential ingredient for making hair stronger.
When applying the shampoo, lather thoroughly and leave in for 5 minutes. Then rinse.
When applying the mask, apply with fingers and then wrap up the hair using a towel. Leave in for 10 minutes. Then rinse.
Do this at least once a week. 
You should find that the hair is stronger, thicker and healthier.
If you have hair breakage issues, you should find that this treatment will help to reduce that.

AN EASY WAY OF ACHIEVING THE PERFECT WHITE PLATINUM BLONDE LOOK - WATCH THIS VIDEO!

WANT TO ACHIEVE THIS LOOK? WATCH THIS VIDEO NOW, USING INTENSE PEARL BLONDE TONER 100V

Hair by Brittney Perez

PRODUCTS USED IN VIDEO:

  • Brilliant Blondexx Bond Protect Lightener
  • 20 Vol Developer
  • Intense Pearl Blonde Toner 100V 

WATCH VIDEO OF ANOTHER CLASSIC 2 STEP BLONDING PROCESS HERE, THIS TIME USING NO-LIFT PEARL BLONDE TONER 10V

Hair by Ashley Betancourt.

PRODUCTS USED IN VIDEO:

  • Brilliant Blondexx Bond Protect Lightener
  • 20 Vol Developer
  • Pearl Blonde Toner 10V 

WATCH ELIAS LIFTING A SUPER DARK ROOT & TAKING IT TO ULTRA WHITE BLONDE!

Hair by Elias, Palm Desert, CA 92260 

PRODUCTS USED IN VIDEO:

  • Brilliant Blondexx Bond Protect Lightener
  • 20 Vol Developer
  • Pearl Blonde Toner, Intense Pearl Blonde Toner
  • Brilliant Blonde Purple Shampoo, Purple Mask

Some Platinum Blonde Hair Ideas

Platinum Blonde

Superb White Platinum Blonde Look Achieved by Tracie Woosley...using Ugly Duckling 100V, 10.2 and Clear

Cecelia Kashat

Cecelia Kachat does this stunning Platinum makeover using 100V

Intense Pearl Blonde

Becky uses Intense Pearl Blonde Toner 100V to achieve this cold Platinum Blonde

10V and 100V

Tracie Woosley uses 10V and 100V mixed to achieve this ultra cold Platinum Blonde look

Pearl Blonde

Elona Taki uses Pearl Blonde 10V for this Cold Greyish Platinum Blonde Look

Intense Silver Blonde

Connerlayne uses Violet on the Root and Intense Silver Blonde 100B for this Platinum Shadow Root look.

Blue Based Ash Blonde

Brittney Perez uses blue based ash blonde color 10.1b to achieve this Unique Platinum Blonde Look

About the author

Sally has been a hair colorist and trainer for many years in both the US & Europe. She currently does hair color training for Ugly Duckling. She also helps develop new & awesome products for the brand.

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