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White Platinum Blonde Hair

How do get platinum blonde hair from yellow?


How exactly do you get Platinum Blonde White Hair?

Bullet Point Summary

  • The first step to getting rid of yellow is to lift the hair right up to level 10.
  • You need to use a good bleach otherwise you won't get it all the way up. We recommend using Ugly Duckling's Brilliant Blondexx for this.
  • If the hair is long, always bleach the ends first, rinse & then bleach roots separately.
  • After bleaching, you need to tone to get the hair all the way to Platinum Blonde.
  • Use Ugly Duckling's Intense Pearl Blonde Toner 100V or Intense Silver Blonde Toner 100B if this is a first time going to Platinum Blonde
  • Use Ugly Duckling's No-Lift Pearl Blonde Toner 10V or No-Lift Silver Blonde Toner 10V if this is a refresh application.
  • Other great products to use include Ugly Duckling's 10.2 Extra Cold Light Blonde.
  • Use Ugly Duckling toners with 20 Vol developer and process for around 10-20 minutes.
  • The blue & purple pigments present in Ugly Duckling toners will get rid of any residual yellow & turn the hair a stunning white blonde
  • Rinse.
  • Use Ugly Duckling's Purple Shampoo and Mask to maintain the white color and prevent yellowness.
  • Use Ugly Duckling's Bond Protect Shampoo and Mask to strengthen blonde and bleached hair & prevent breakage.



Hair by Elias, Palm Desert, CA 92260 


  • Brilliant Blondexx Bond Protect Lightener
  • 20 Vol Developer
  • 10.2, Intense Pearl Blonde Toner
  • Brilliant Blonde Purple Shampoo, Purple Mask

What hair color level do I need to get Platinum Blonde Hair from Yellow?

In order to get Platinum Blonde hair, you need to take the hair to level 10 (see image below).

The yellowness that you are seeing is almost certainly due to the fact that you need to lift more. 

This is the first stage in achieving Platinum Blonde hair.

And clearly you need a very high performance bleach (plus good bleaching technique) to get all the way there.

Lift to Level 10

Hair color levels - aim to get your client's hair to level 10.

Which Bleach do I need to Use to Lift?

It's really vital to use a really high quality bleach because most Beauty Store bleaches and especially Bleach kits just won't cut it.
Most of them do not have sufficient lifting capability.

Because they don't lift very well, you end up using high concentration developer (eg 40 Vol), thus placing considerable stress on your hair.
The advice of lifting your hair gradually, over a few weeks, is also not optimal in our view.

Rather than do repeated bleachings, it is far better for your hair to do it once and do it right.
For that we really do recommend Brilliant Blondexx with Bond Protect.

The Bond Protect in the bleach because it prevents the hair from breakage and builds blonde while you are bleaching.

Brilliant Blondexx

Brilliant Blondexx Bleach with Bond Protect.

How do I Apply the Bleach?

Use Brilliant Blondexx with 20 Vol for 1-2 levels lift and for the root area.
Use Brilliant Blondexx with 30 Vol for 3 levels lift and more.
The recommended mix is 1 part bleach to 2 parts developer.
Be generous with product and make sure you really saturate the hair. Otherwise you won't get the lift.
If you are doing a full head application and the hair is long, do the lengths first and rinse. Then do the root area.

When do I rinse off the Bleach?

You need to lift the hair all the way up to level 10 as in the images below. At this point there will be minimal yellow.

This is literally the most important part of getting hair Platinum blonde. So make sure you get it right!

Correctly prelightened hair level 10

After bleaching

Level 10 Hair by by Ashley Betancourt.

What Toners Should I Use to Achieve to get Platinum Blonde Hair?

Once you have lifted hair all the way to level 10, you will then need to tone.

Here is what we would suggest to do at this stage:

Toning from Yellow to Platinum Blonde

Step One.

Use intense pearl blonde 100V. This is the fastest acting toner on the market today.

It contains a lot of purple (violet) pigments. It also contains a booster, which lifts out any yellow remaining in the hair.

You can also combine this with 10.2, Extra Light Cool Blonde. 

This is a regular blonding color, rather than a toner. It produces incredibly rich, 3-D vibrant blonde results. 

Use either of these products with 20 Vol, 1 +2 mix.

Step Two.

Use Brilliant Blonde Purple Shampoo & Mask After Toning.

The purple pigments in these products will kick out any remaining yellow.

These products will also help close the cuticle and return the hair to its natural acidity after bleaching & toning.

The End Result: Pure White Platinum Blonde Hair

Intense Pearl Blonde Toner + 10.2

Can All Women Wear a Platinum Blonde Look?

These days, Platinum Blonde is no longer restricted to Caucasian types.
More and more women with darker hair and darker skin tones are opting for the Platinum Blonde look.
In general, the combination of a darker skin tone and an icy white Platinum blonde look is a great combination.
So you can go ahead and propose it to your clients whether they are naturally brunette or blonde.

I tried to get my client to platinum blonde but her hair is still yellow. Why is that?

Almost certainly you did not lift enough.
Once you have successfully lifted the hair up to level 10, you can apply the Ugly Duckling Platinum toner of your choice.
Repeat steps one and two above and it should work.

I tried to get my client to platinum blonde but her hair is still orange. Why is that?

First you need to check what bleach you used and how you bleached.

Either you used an inferior quality of bleach, or you did not apply enough product, or you are not saturating the hair enough when you apply.

We recommend you use an Ugly Duckling bleach. They do work well and only require 20 Vol or sometimes 30 to do the work.

There is absolutely no point toning until you have got the hair up to level 10.

Not orange, not yellow...pale yellow is what you need.

See image below for how your client's hair should look.

Prelightened hair

Correctly pre-lightened hair level 10. Hair by Elona Taki.

How do you get Platinum Blonde From Golden Blonde?

Golden Blonde contains a lot of yellow.

Do one quick application on your client's hair of Brilliant Blondexx with 20 Vol developer and try and get it to very very pale lemon yellow.

Once this is achieved, rinse and tone with Intense Pearl Blonde Toner and 20 Vol.

You should find that you have successfully altered the reflect from Golden Blonde to Platinum Blonde.

How Should I Maintain a Platinum Blonde Look & Keep it Brass-Free?

Purple Shampoo and Purple Mask are really essential items in the bathroom of any Platinum Blonde.

These products will help fight yellow.

In addition, if you feel the client's hair is fragile in any way, we would suggest Brilliant Blondexx Shampoo and Mask

These products contain Bond Protect ingredients which will help prevent hair breakage and make the hair stronger and plumper.

How Should I Take Care of Platinum Blonde Hair? 

Bleached hair can be more fragile than normal hair. For this reason, it is really important to strengthen it.

We would recommend that you use Brilliant Blondexx Shampoo & Mask with Bond Protect on a regular basis.

Both these products contain Maleic Acid - an essential ingredient for making hair stronger.

When applying the shampoo, lather thoroughly and leave in for 5 minutes. Then rinse.

When applying the mask, apply with fingers and then wrap up the hair using a towel. Leave in for 10 minutes. Then rinse.

Do this at least once a week. 

You should find that the hair is stronger, thicker and healthier.

If you have hair breakage issues, you should find that this treatment will help to reduce that.


Hair by Brittney Perez, Stockton, CA


  • Brilliant Blonde Lightener
  • 20 Vol Developer
  • Intense Pearl Blonde Toner

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About the author

Sally has been a hair colorist and trainer for many years in both the US & Europe. She currently does hair color training for Ugly Duckling. She also helps develop new & awesome products for the brand.

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