Follow These 4 Steps:

(1) LIFT YOUR HAIR TO A CONSISTENT LEVEL 10

• You need to first lift your entire head to a consistent level 10. So be sure to check your hair and assess how many levels you need to lift.
• Depending on how much hair needs to be lifted, open one or two sachets into a mixing bowl. 
• Now add in your developer. If using one sachet, pour in 100 ml (3.5 oz) of developer.
• If using 2 sachets, pour in 200 ml (7 oz) of developer.
• Mix really well using a non-metallic spoon or whisk until you have a nice, smooth paste. 
• Section your hair, starting from the back, and apply generously throughout.
• Work fast - the bleach mixture needs to be applied when wet.
• Keep the root part until the last - this is the part that will lift the fastest and the most.
• Check to make sure that all parts of the hair are lifting well.
• Be generous with the bleach mix and really saturate the hair.
• If you see parts that are drying out or not lifting, add in some more mix.
• Wait until your hair is a very pale yellow (level 10).
• Rinse.

(2) TONE

• Get a fresh bowl. Squeeze in the tube of Intense Pearl Blonde Toner
• Pour in 7 oz (200 ml) of your developer (1:2 mix) and mix thoroughly. 
• Apply first on the lengths, leaving the last inch near the root for the end.
• Aim to get great product saturation.
• But at the same time work fast also to give your whole head a consistent result!
• When lengths are done, apply on the root area.
• Watch the color change and rinse when you get the desired color.
• Normal processing time for an Ugly Duckling toner is 10-15 minutes

(3) RINSE WITH PURPLE MASK

• Rinse first with water. Then apply a large quantity of purple mask and massage in thoroughly.
• Leave in the hair for 5 minutes, ideally with some indirect heat
• Use a plastic cap if you don't have access to a heat source. The heat from the scalp will do its job.
• The purple mask will close the hair cuticles and provide deep conditioning to the hair.
• It will also help in removing any remaining yellow still in the hair.

(4) MAINTAIN YOUR LOOK

• Use the purple mask once a week to keep your hair ultra white blonde and ashy.