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Ugly Duckling
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Love your 100v toner

Love your 100v toner. I have ash blonde hair that gets very brassy. This toner is excellent at keeping it a beautiful ash. I also use it on my tape in extensions.
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Best toning hair mask I've tried so far

If your blonde is a level 9 or up this mask does a fantastic job of toning out yellowish tones, however, it will only very slightly lesson orange tones which is to be expected. I felt like the hair mask aspect was very effective too, incredibly moisturizing and helped prevent breakage. Big tub, and not a lot of product needed. Worth the price if you can't afford to get your hair toned in the salon every 3 weeks.
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Perfect Bombshell Color

I had tried for months to achieve the platinum blonde bombshell hair of my dreams, only to end up with damaged, rough lengths with crispy purple ends! Until I came across Ugly Duckling Color's offer of a free tube. I tried the intense pearl toner. My hair is now soft, silky and looks like-you guessed it-a pearl! After such outstanding success, I bought the bond protect shampoo and masque to care for my Jean Harlowesque locks, and I'm not disappointed. Thank you for making these amazing products! I'm on my third order, and I'm a customer for life! I tell everyone who asks about the products. Thank you!
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Great product even for dark blonde hair

I use this 10A on dark blonde hair that has highlights as it creates a fantastic neutral ash tone
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Highly impressed with it.

I am highly impressed with it. It colors blonde beautifully without any damage. It's very easy to apply and I have had shiny and healthy hair afterwards.
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Rich & Professional Look.

Rich & Professional Look. Ugly Duckling Your'e the BEST!
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Wow! This stuff is absolutely amazing!

I have used it after coloring my hair blonde and then I also use it once a week as a mask. It keeps my hair SO incredibly soft! After coloring my hair for the first time by myself, I used this immediately after and I have no breakage and my hair isn't limp! It feels healthy and strong. I love this product and will definitely buy more! This was my first time doing my hair myself, and after much deliberation and research I chose Brilliant Blonde. I cannot express how nervous I was, as I have had my hair fried in the past by other hairstylists, and I was worried with my inexperience that I would do the same. I used this in conjunction with a 30 volume developer. I am medium-dark brown, for reference. It lifted me about 3-4 levels and then I got nervous after 40 minutes, so rinsed it out. I used the purple shampoo/conditioner to even out the tone and then used Ugly Duckling Intense Pearl hair color with a 20V developer for about 15 minutes. After everything, I used the Brilliant Blondexx Mask with Bond Protect. Honestly, it was the best decision to do this myself! I have no breakage and it looks amazing!
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The BEST Cool/White Toner

As a wig hobbyist, I'm always trying out new formulas/toners for achieving the colors I want. This one is the best for cool, high-level toners, no questions asked. There is SO much product in the tube so it's well worth the price. This will turn a standard yellow-blonde 16x3 lacefront WHITE. Be advised though, I mixed it with a few different 20 developer formulas and different developers will vary in resulting tone. The Clairol Pure White 20 developer I think worked the best. But it moves FAST, so watch it carefully because it can overtone. White toning is typically not beginner friendly, so be sure to do your research before diving in. Anyway, love the product and I’ll never buy another brand of toner again!


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