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Extra Light Platinum Blonde 10.2
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Extra Light Platinum Blonde 10.2/10V
3.5 oz, 100 gm
Icy white blonde color result
This professional-grade hair color color offers an icy white Platinum cool blonde result with a cool, violet-based tone.
Purple based icy white blonde toner.This toner gives an extra cool blonde color result with a cold icy white blonde reflect.
Violet (purple) pigment neutralizes yellow pigments while blonde base lifts the hair color level by 1 tone.
Visibly improved hair condition and softness thanks to Argan Oil.
Low ammonia, pleasant floral fragrance.
Made in Europe.
No parabens.
Extra large 3.5 oz tube.
For professional use.
WATCH VIDEO: Spectacular white toning
WATCH VIDEO - Bleach & Tone with 10.2
Hair by Elona Taki
Product Features
Purple-based icy white blonde tonerNeutralizes yellow pigments while lifting hair color by 1 tone
Contains Argan Oil for improved hair condition and softness
Low ammonia formula with a pleasant floral fragrance
Made in Europe
Paraben-free
Extra-large 3.5 oz tube
For professional use
Product Benefits
Achieves an extra cool blonde color result with a cold icy white blonde reflectVisibly improves hair condition and softness
Long-lasting color that can be maintained with purple shampoo
Suitable for creating striking platinum blonde looks
How to use
First pre-lighten hair to level 9/10.
The better you prelighten, the closer you will get to level 10 icy white blonde.
Mix the hair color 1:1 with developer in a plastic mixing bowl.
Choose your developer according to lift needed: 20 vol for 1-2 levels lift, 30 vol for 2-3 levels lift.
Development time: 30 minutes.
Emulsify and wash with an acid based shampoo.
We recommend the use of Purple mask if you want further toning.
We also recommend the use of a Bond Protect mask - makes the hair stronger and in better condition.
Recommended Additional Steps
Use Purple mask for further toning.
Apply a Bond Protect Shampoo and mask to strengthen hair and improve condition.
WATCH VIDEO - Brilliant Blonde Lightener, 10.2 and Purple Shampoo
Hair by Elona Taki

Great toner. Comes in an extra large tube which was a surprise. Nice cream consistency, and works really well. I find it makes a huge difference. Better than Redken and Swarzkopf toners

Tones the hair really white platinum blonde, Excellent!

Really powerful, purple-based professional color. It gets white-platinum blonde results band it neutralizes yellow brassiness. really well. If you want to go platinum blonde remember to prelighten really well, because it won't do high lift. I'm a cosmetologist and I always use it. On my own hair as well as my clients!

I have used Ugly Duckling 10.2 several times now and it's the BEST product on the market for silvery white platinum hair that you just can't achieve with any other product. I am a comstologist and I do need to produce extraordinary white platinum blode results when my clients ask me to. However, you MUST pre-lighten your hair to a light yellow tone with cream bleach before using this product! And saturate really really. I used 20 Vol with this toner after bleaching. Purple shampoo afterwards and I got this.

irst time using this product line and I am blown away with results. I used extra light platinum blonde 10.2 for my hair which was lightened to level 10 blonde. I wanted Platinum blonde.
Mixed whole tube with 40 volume. Set timer for 40 minutes. It was processed by 30 minutes! Results were perfect. Will continue to use this product from now on

I have been a licensed cosmetologist for14 years, I love this product Quality and it is honestly the best toner I have ever used.

Amazing toner and does the job , no patchy hair, all one color and even . Leaves hair very smooth and soft . Will always buy !

I’ve been bleaching my hair/roots for the last 6 years. I don't have any lowlights or highlights.
DIY bleachers will know – it’s a whole process. I’ve been getting tired of it lately...Letting my hair get dirty and build up oils before bleaching, double processing (I’m a dark, dark blonde naturally), letting your hair recover, toning, the smell, everything...Plus it just seems bad to do long term.
I looked for alternatives and found this product. On the brand’s website, a stylist shows in a video how she used this product (10.2 Extra Light Cool Platinum) after bleach to take a client’s hair from pale yellow to a stunning white, WHITE blonde. I followed the process, bleached the best I have ever done in my life (their bleach is great too, by the way). Then used with 20 Vol. Got a fantastic PURE WHITE BLONDE. 10 out of 5 stars. Literally the best toner ever.

I tried using a few other toners I would find at Sally Beauty supply, but none of them come remotely close to achieving the pearl white with a hint of violet that I was looking for. At this point I will never use anything else but this or similar toners from ugly Duckling.

This is the ONLY color that took brass out of my blonde hair. I looked in my mirror after my hair dried, and saw the beautiful results that I have been waiting years for, and at home. I love it! It truly works. It is now my holy grail of blonde hair color.

’ve been up keeping my platinum hair at home for years and this is by far the best toner ever. I’ve used 10.2 the last 3 times and I’m in love with the results as well as how long it lasts. I’ve tried 10.1 and it’s beautiful but I prefer a more bright white platinum. 10.2 never disappoints and can be easily maintained with purple shampoo. Everyone always compliments my hair and I always recommend this toner!

Hair always responds exceptionally well

I’ve been up keeping my platinum hair at home for years and this is by far the best toner ever. I’ve used 10.2 the last 3 times and I’m in love with the results as well as how long it lasts. I’ve tried 10.1 and it’s beautiful but I prefer a more bright white platinum. 10.2 never disappoints and can be easily maintained with purple shampoo. Everyone always compliments my hair and I always recommend this toner!

I usually buy my toners from Sally's but they were out of stock on my particular shade so I went online and found by raving reviews, Uglyduckling toners. Not only did they have a much larger selection of shades to choose from, they are comparably priced for the quality of the product and in larger volume per tube than my usual toners which actually makes them cheaper. I usually buy 2 2.5 oz tubes and bought 2 of the uglyduckling toners, I only used 1 with a 1:1 ratio and had left over in the bottle. I have mid length thick hair. So I was very pleased now I have a 2nd tube for my next toning. Highly recommend.

I’ve been up keeping my platinum hair at home for years and this is by far the best toner ever. I’ve used 10.2 the last 3 times and I’m in love with the results as well as how long it lasts. I’ve tried 10.1 and it’s beautiful but I prefer a more bright white platinum. 10.2 never disappoints and can be easily maintained with purple shampoo. Everyone always compliments my hair and I always recommend this toner!

I’ve been up keeping my platinum hair at home for years and this is by far the best toner ever. I’ve used 10.2 the last 3 times and I’m in love with the results as well as how long it lasts. I’ve tried 10.1 and it’s beautiful but I prefer a more bright white platinum. 10.2 never disappoints and can be easily maintained with purple shampoo. Everyone always compliments my hair and I always recommend this toner!

I have virgin white hair, I like to keep it the whitest with UglyDuckling 10.2.

It's beautiful

It was great ! Left my hair the icy color i was looking for.

Love the tone it gives my hair
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Our Customers Keep Talking
hi there! Just wanted to tell you all that this stuff is amazing! I've been trying products after product and nothing works like this. I purchased the 20 developer and powder bleach. Not only did it do a great job. It left my hair soft and strong. I also purchased two different toners based on your recommendation and fantastic instructions in the tutorials. I purchased the gel in very light blonde 9N and the natural violet blonde 10 N in the regular toner. I mixed the two together with the developer and my hair is a perfect shade of blonde! my gray hair comes in is white and is very difficult to color. The gel toner did an amazing job and it not only colored the white completely, but colored throughout my hair very evenly. My hair and skin color have a natural red to it, which is very difficult with blonde hair. Often, my hair turns an orangey blonde which makes the red in my skin even more noticeable. I have tried other toners with more of an ash color, which made me look like my skin was gray and I was half dead! The combination of these two toners has lasted and has completely eliminated any orange or yellow from my blonde hair and has made my skin tone look even without any red. You have a customer for life! I can't thank you enough for giving me the perfect shade of blonde while maintaining the health of my hair. It costs me $300 to get my hair bleached and toned in Miami and you're saving me not only that money, but my hair has never looked better! Thank you, thank you, thank you! please feel free to repost this anywhere you like and edit as you seem fit.
10/10 for color quality and price. You get way more than if you just buy the $7-$8 wella toner at Sally’s (not knocking the product but they are no Ugly Duckling). The toners are SUPER STRONG, you have to work FAST, but don’t panic and miss strands. Just work quick cause if go over 5-10 it will deposit a ton of gray and silver on the hair, which happened to me thus leaving me to rinse my hair 2x but by doing so it gave me the platinum look I was going for. It’s not a total downside as atleast you know you’re working with a high quality toner that actually gets into the hair cuticle where as a lot of others just put color on the hair that quickly washes out. Definitely found a new brand I’m sticking with.
I have naturally ashy dark blonde hair (highlighted), about 15 % grey. I started dying my roots to cover the grey 7-8 years ago and have been annoyed that every dye I’ve tried pulls orange (I’ve probably tried every 6 and 7 level ash or neutral dye I could get my hands on every way I could get professional dyes as a non professional). This is literally the ONLY one I have found that counters the orange and gives me the dark blonde shade closest to my roots that I’ve been looking for. I have tried to find a blue based dark ash blonde dye for literally YEARS (it’s amazing how hard it is to find a dye where the maker tells you what the base color is! Many ash dyes have a green base, which does NOT counteract orange tones effectively). I’ve tried using blue additives and basically creating my own dyes (I would NOT recommend this to people not familiar with hair dye chemistry or color theory), to varying degrees of success, but always with more brass/orange than I wanted. This product Dark Cold Ash Blonde 6.1b is seriously a holy grail product for me.
I stripped 10 years worth of level 4 brown dye out of my hair and it was literally pumpkin orange and around a level 7, a level 8 on top and a 6 on the ends. I didn't want to just go back dark so I tried a level 7 blue based ash blonde from Sally's which gave me orangey brown ends and greenish brown roots. Lovely. So I ordered this (6.1B) along with the ash blue additive after doing the color consultation on Ugly Ducklings website. This stuff is great. It left such a pretty neutral brown. The ash blue additive perfectly "toned" out any of the brass. Also it made my hair SO soft and bouncy and volumized. The Sally's stuff made my hair feel super dry and crunchy so that alone is reason for me to switch. This stuff is just vastly superior. I used to think hair dye is all the same but I guess not.
Love your 100v toner. I have ash blonde hair that gets very brassy. This toner is excellent at keeping it a beautiful ash. I also use it on my tape in extensions.
If your blonde is a level 9 or up this mask does a fantastic job of toning out yellowish tones, however, it will only very slightly lesson orange tones which is to be expected. I felt like the hair mask aspect was very effective too, incredibly moisturizing and helped prevent breakage. Big tub, and not a lot of product needed. Worth the price if you can't afford to get your hair toned in the salon every 3 weeks.
I had tried for months to achieve the platinum blonde bombshell hair of my dreams, only to end up with damaged, rough lengths with crispy purple ends! Until I came across Ugly Duckling Color's offer of a free tube. I tried the intense pearl toner. My hair is now soft, silky and looks like-you guessed it-a pearl! After such outstanding success, I bought the bond protect shampoo and masque to care for my Jean Harlowesque locks, and I'm not disappointed. Thank you for making these amazing products! I'm on my third order, and I'm a customer for life! I tell everyone who asks about the products. Thank you!
I use this 10A on dark blonde hair that has highlights as it creates a fantastic neutral ash tone
I am highly impressed with it. It colors blonde beautifully without any damage. It's very easy to apply and I have had shiny and healthy hair afterwards.
Rich & Professional Look. Ugly Duckling Your'e the BEST!
I have used it after coloring my hair blonde and then I also use it once a week as a mask. It keeps my hair SO incredibly soft! After coloring my hair for the first time by myself, I used this immediately after and I have no breakage and my hair isn't limp! It feels healthy and strong. I love this product and will definitely buy more! This was my first time doing my hair myself, and after much deliberation and research I chose Brilliant Blonde. I cannot express how nervous I was, as I have had my hair fried in the past by other hairstylists, and I was worried with my inexperience that I would do the same. I used this in conjunction with a 30 volume developer. I am medium-dark brown, for reference. It lifted me about 3-4 levels and then I got nervous after 40 minutes, so rinsed it out. I used the purple shampoo/conditioner to even out the tone and then used Ugly Duckling Intense Pearl hair color with a 20V developer for about 15 minutes. After everything, I used the Brilliant Blondexx Mask with Bond Protect. Honestly, it was the best decision to do this myself! I have no breakage and it looks amazing!
As a wig hobbyist, I'm always trying out new formulas/toners for achieving the colors I want. This one is the best for cool, high-level toners, no questions asked. There is SO much product in the tube so it's well worth the price. This will turn a standard yellow-blonde 16x3 lacefront WHITE. Be advised though, I mixed it with a few different 20 developer formulas and different developers will vary in resulting tone. The Clairol Pure White 20 developer I think worked the best. But it moves FAST, so watch it carefully because it can overtone. White toning is typically not beginner friendly, so be sure to do your research before diving in. Anyway, love the product and I’ll never buy another brand of toner again!
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This toner was REALLY white and produced a really nice color on my bleached hair.