Looking to get hair platinum blonde?

Here's what you do. First, bleach the hair using a very good quality bleach.

First, bleach the hair

We suggest you use Brilliant Blondexx bleach with Bond Protect.

It will protect the hair and enable you to lift all the way up to level 10 the same time.

Once done, the entire head should be a very very pale yellow color, and also be entirely consistent from roots to tips.

Rinse and towel dry.

Next, tone hair with Blondify 010V purple based toner

Then apply Blondify 010V mixed with 20 Vol developer.

Blondify is a ammonia-free toner and this one contains the purple pigments to tone yellow hair platinum blonde.

It's a level 10 toner, which is what you need if you want to go full-on Platinum blonde.

Make your mix and apply all over using a plastic bottle applicator. 

Or you can apply using a bowl and brush also.

Wait 10 minutes, then rinse.